The ET project

"Yes and..." your way to career growth and a bright future.


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This week we are beaming all the historically significant Cebu City, in the Philippines. Our guest is Ms. Le-an Lacaba, the CEO and co-founder of 2xYou.

The company was the winner of the coveted Stevie Award 2021 Employer Of The Year and focuses on outsourcing in the areas of hiring, managing, and growing remote executive assistants for solopreneurs and small business owners.

During the early stages of our conversation today, you will hear from Le-an recount the details of an event that has shaped her attitude to life and business – it has led to a "YES and…" approach that has really presented a host of opportunities which have stretched her while also made Le-an into the person she is today.

Can you believe that Le-an commenced work at age 15 and has been working from home since? She published her first book at 18 and now has a series of five novels with another one due for release sometime later this year.

She first became CEO at 20 and has since partnered with her boss that time to start 2xYou Executive Services at the tender age of 23.

Le-an is on a mission to help 10,000 entrepreneurs grow remotely, and 1 Million Filipinos work from home.

And anyone that knows her suspects she may just achieve that target in the not-too-distant future.

Le-an is helping achieve her mission through multiple channels, and one of these is her coaching brand on Youtube called "Virtual Ate." Ate means Big Sister in the local language, and it is where she trains Virtual Assistants on how to work from home.

She is also an international speaker and self-professed content-creation monster.

Please visit our website to access the full transcript, guest links, and episode show notes - Coaching 4 Companies.

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The ET projectBy Wayne Brown