A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.You can find more information about them at ⁠www.getcito.com⁠.

AI is changing marketing fast, but tools alone won’t save you.

In this powerhouse Season 2 opener of the Yes Users Podcast, we dive deep into what actually drives marketing performance in 2026.

Host Avinash Tripathi sits down with Vikas Jain, author, strategist, and co-founder of Marastu and Perfozi. To unpack the real intersection of AI, marketing psychology, performance KPIs, and accountability.

This episode goes beyond trends and tactics to focus on what separates average marketers from high performers in the AI-first era.

In this episode, you’ll learn:

• Why AI won’t replace marketers, but poor strategy will

• How buyer behavior has shifted in 2025–2026

• The move from marketing volume to marketing precision

• Why accountability matters more than agencies or tools

• How to measure SEO and performance marketing when results take time

• The biggest hiring mistakes founders make in marketing

• Why writing books, building courses, and sharing knowledge creates long-term authority

Whether you’re a founder, marketer, student, or growth professional, this conversation will help you think sharper, plan smarter, and execute with clarity in a performance-driven world.

💬 What’s one marketing belief you think will be outdated by 2026?

Drop your thoughts in the comments, we’d love to hear your perspective.

👍 If this episode helped you, follow the show for weekly conversations on AI, user behavior, and performance-led growth.

🎧 Press play and level up your marketing mindset.

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

In this deep dive, we sit down with Reed Hansen, founder of Market Surge and creator of Million Dollar Studio, to explore:

✅ Why most small businesses fail at marketing (and how to fix it)

✅ How Reed turned his wife’s photography studio into a scalable niche agency

✅ AI tools, custom GPTs, and building marketing engines that sell while you sleep

✅ Performance-based pricing vs. retainers: where agencies are headed

✅ The ROI of podcasting (Reed’s getting 30% of his business from it!)

✅ The real reason ChatGPT might be misrepresenting your brand

Plus: Tactical advice on white-label tools, subdomains vs. subfolders, and how to monitor your brand’s AI presence in platforms like ChatGPT, Perplexity, and Google AI.

This episode is packed with real client stories, tech implementation talk, and contrarian takes.

If you run a marketing agency, a creative studio, or you're obsessed with what AI means for your brand this one’s for you.

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ever wondered what it's like to grow up across continents, launch a travel-tech startup in Chile, and master AI marketing before it was cool? In this episode of the YesUsers Podcast, Sid shares his globe-trotting journey—from Nigeria to India to Silicon Valley.

🔥 What You'll Hear:

• Sid’s early life across 20+ countries & how it shaped his hustle

• The inside story of Startup Chile & building a travel app before Foursquare blew up

• Cracking AI-powered marketing with GPT-3 & GEO

• His playbook for 20,000-word viral blogs

• Raw truths about failure, pivoting, and bouncing back
  

💡 For founders, marketers, AI geeks, and curious minds craving bold startup stories.

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here -⁠⁠⁠⁠⁠ https://yesusers.com/en/blog/59/marketing-maverick-benjamin-hoehn-s-wild-ride-through-the-growth-landscape-yesusers-podcast

Strap in for an unfiltered, no-BS conversation with Benjamin Hoehn, the Fractional CMO who’s helped startups scale, pivot, and punch through growth plateaus. From B2B vs. B2C myths to the real psychology behind marketing success—this episode is your backstage pass to the strategies, stories, and secrets driving modern marketing.

💥 What You'll Learn:

• How Ben turned grit into growth (and why the straight path is overrated)

• B2B vs. B2C: Why it all comes down to understanding people

• Proven tactics to crush plateaus and keep scaling

• Authentic content that wins on social—no algorithm-hacking needed

• The human side of marketing leadership, mentorship, and lifelong learning

⚡ Plus: 10 rapid-fire questions to get to know the man behind the marketing magic.

🎧 For startup founders, marketers, and growth-hungry entrepreneurs—this one’s for you.

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here -⁠⁠⁠ https://yesusers.com/en/blog/8/marketing-excellence-in-luxury-segment-asha-sharma-reveals-all-yesusers-podcast

🎙️ Luxury Meets Marketing | Featuring Asha Sharma (CMO, The KariGhars)
Join host Avinash Tripathi as he chats with Asha Sharma, CMO at The KariGhars, one of Bengaluru’s premier luxury interior design firms. Dive into a power-packed episode exploring how luxury design, marketing innovation, and customer experience come together to build elite brands.

🎯 Highlights Include:

• Branding in the competitive design space

• Digital marketing that delivers

• Managing high-end clients with finesse

• Smart lead qualification & sales optimization

• The impact of Generative AI on marketing

Plus, don’t miss the rapid-fire round—Asha’s go-to resources, productivity hacks, and industry insights!

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here -⁠ https://yesusers.com/en/blog/9/from-teen-bride-to-ai-pioneer-how-she-became-linkedin-s-top-ai-voice-while-raising-a-family-yesusers-podcast

🎙️ From Teen Bride to Top AI Voice — Meet Kanmani Suresh Kumar!
At 16, she was married. Today, she’s a LinkedIn Top AI Voice & founder of Spark DigitAI. In this must-hear episode, Kanmani shares how she juggled motherhood, college, and startups — and still crushed it.

🔥 Learn:
• Her secret to LinkedIn success
• AI tools that actually work
• How to lead while living life on your terms

✨ Plus: Rapid-fire insights, routines, & real talk on AI’s future.

💡 Hit play for pure inspiration — only on the YesUsers Podcast!

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here -https://yesusers.com/en/blog/10/explore-a-unique-perspective-of-marketing-guru-the-ithrive-cmo-sumeet-salve-unveils-all-of-his-tricks-and-ideas-yesusers-podcast

In this powerhouse episode, host Avinash Tripathi sits down with Sumeet Salve, the trailblazing Chief Marketing Officer at iThrive, to explore how purpose-driven marketing is reshaping the future of wellness.

From humble beginnings in digital marketing to leading strategy at a cutting-edge health startup, Sumeet shares game-changing insights on building brands that heal, inspire, and scale — even on a shoestring budget. 🌱✨

🔥 Inside This Episode:

• Sumeet’s unconventional path to CMO

• How iThrive is redefining holistic healthcare

• Marketing that actually moves the needle

• Creative meets data: the marketing sweet spot

• Viral campaigns, social media wins & startup playbooks

• Rapid-fire Q&A: favorite tools, trends & personal goals

Whether you're a startup founder, marketer, or just curious about how to grow with purpose — this episode will leave you inspired and informed.

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here - https://yesusers.com/en/blog/11/from-google-to-startup-stardom-marketing-secrets-with-sana-osman-yesusers-podcast⁠

🚀 From Big Tech to Startup Grit — Marketing Like a Pro with Sana Osman
Buckle up for a high-octane ride through the world of startup marketing with Sana Osman, former Google & Facebook dynamo turned CMO at Dolami, Inc. On this episode of the YesUsers Podcast, host Avinash Tripathi gets the inside scoop on how Sana pivoted from tech titan to startup savant.

🎯 Learn how to:

• Scale fast with lean budgets

• Thrive in chaotic startup roles

• Market globally in the anime + VR world

• Handle social media crises like a champ

• Stay sharp in the ever-shifting tech landscape

⚡️ Bonus: Rapid-fire Q&A with Sana’s go-to tools, books, and tactics!
This one’s a masterclass for marketers at any stage. Hit play, get inspired, and level up your marketing game.

🔔 Don’t forget to follow for more no-fluff insights from today’s top tech minds!

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here - https://yesusers.com/en/blog/12/navigating-the-world-of-international-education-prateek-khare-shares-his-views-on-the-yesusers-podcast

🎙️ Yesusers Podcast – Episode with Prateek Khare
Join host Avinash Tripathi as he chats with Prateek Khare, CMO of Edudite and a digital marketing expert on a mission to support African students studying abroad. Discover Prateek’s journey from tech to education, the story behind Edudite, and the real challenges international students face. From overcoming stage fright to exploring ethical concerns in education consultancy—this episode is packed with insights for students, marketers, and global education enthusiasts alike.

🔔 Subscribe now for more impactful stories from the world of education and beyond!

A Word About Our Sponsor:
We have a special thank you to give to our sponsor, GetCito.

GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.

So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.
You can find more information about them at www.getcito.com.

🎧 YesUsers Podcast: 🚀

For a detailed podcast summary, guest bio, and actionable insights, visit here - https://yesusers.com/en/blog/13/exploring-the-future-of-law-entrepreneurship-and-technology-with-diwakar-thakore-a-yesusers-podcast-episode

🎙️ YesUsers Podcast – In this episode, host Avinash Tripathi talks with Diwakar Thakore, serial entrepreneur and co-founder of Redeem, Dhiyantra, and Musemantik. From navigating tech as a non-tech founder to exploring the power of AI and emotion engineering, Diwakar shares powerful insights on entrepreneurship, innovation, and the future of technology. Whether you're building a startup or just curious about where tech is headed, this one’s for you. 🚀

👉 Tune in now to hear Diwakar's journey, lessons, and bold takes on the next decade of disruption.