Kyle Reyes Talks About Behind-the-Scenes of His Marketing Success Do you know what to look for in a marketing agency? How do you cut through all the noise and get your message heard? Marketing expert Kyle S. Reyes talks about behind-the-scenes of achieving success in marketing that business owners don’t normally talk about.

Key Questions Asked:

What were some of the roadblocks Kyle faced when he was starting out? How did Kyle navigate through the creation of his team during the early stages of his business? What should business owners look out for in deciding which is the best agency to work with? What mistakes does Kyle see business owners often make when it comes to marketing? Why is this mistake so crucial to avoid especially to those who are just starting up? What mistakes do business owners unknowingly commit? What advice would Kyle give to business owners?

 Highlights of Lessons Learned:

Overcoming Roadblocks

So many entrepreneurs get into what they do because they’re passionate about it but didn’t know the first thing about running a business. For Kyle, taking a bigger portion of the seed money and setting it aside specifically for accounting and legal research, and hiring a chief financial officer would have saved him a huge amount of time and valuable resources during the early stages of setting up his business. People say, “When you have weaknesses you should double down on those weaknesses and get better at them,” that’s ludicrous. Don’t double down on your weaknesses. You should hire somebody to deal with those weaknesses and instead quadruple down on your strengths.

 Building His Team

Kyle’s early team had a lot of creativity but not a lot of structure He had since learned that it’s not worth it to spend so much time trying to create a culture of structure because it goes against everything he was trying to create.

 Choosing an Agency

Business owners should be able to recognize the following red flags when selecting a marketing agency to partner with:

If your prospective agency doesn’t ask a lot of questions If they’re willing to take on everybody and anybody as clients. (Not everybody is going to be a fit.) Always be skeptical about agencies that aren’t willing to give you the raw data of your Google analytics Be wary of agencies who take a percentage of what you spend on your advertising Be wary of an agencies that are not willing to share with you testimonials from clients Be wary of agencies that are not a good at storytelling. The best form of marketing and advertising is storytelling. And agencies that focus on taking your core values and your unique selling proposition and turning that into a narrative for you, that’s where you’re going to find a higher level of success. It’s also important to know your story before you even begin looking for an agency.

On Marketing

It’s not about how many times you failed, it’s about how many times you were able to get back up. You can’t take losses personally. Running a business is like dating - at the end of the day you’re going to have those setbacks, but if you let that take away from your energy or your drive and enthusiasm, that’s when you become a loser. Advertising is a delivery method, marketing is the message. Being authentic in your marketing is so crucial to having that story resonate with your target demographic. With an effective marketing campaign, you’re built around an authentic voice. If you can understand the paradigm shift that’s happened in our culture and how people are consuming content and how to make content resonate with them as a business owner, you will win every single time.

 Common Mistakes

One of the most common mistakes that business owners make in marketing is not being authentic in their campaigns. They are also afraid to take a stance, they’re afraid to take a perspective and so they’ll just water down their...

How do you market and basically build a whole niche around a new concept? Marketing expert and successful entrepreneur Matthew Morgan from Melbourne, Australia, shares his journey in creating, marketing and building his own business around a product that not only gives value to people but also something that will have a lasting effect on their relationships. Matthew is doing extremely well in bringing new ideas to the market and he has shared a few tips on how to model this kind of success into other types of businesses.

Key Questions Asked:

How did Matthew get started with his business? How did he come up with the idea behind Bownd? What had to happen from the moment he conceptualized the idea into making it available in the market? What challenges did Matthew have to overcome throughout the way? Given the chance to start all over again today, knowing what he knows now, what would he do differently?

Highlights of Lessons Learned:

Matthew’s Journey

Matthew has always been passionate about the process of finding and understanding the audience that he’s trying to talk to and taking fairly complicated things and making them as simple to understand as possible. For Matthew, Twitter is such an important platform since it focuses on current affairs, trending news and things that are happening right now. What enabled him to jump from a corporate life into entrepreneurship was his decision to put some of his ideas out through twitter and getting feedback from his audience before he makes it available in the market. The idea behind Bownd is simply to capture all of the conversations that go on between a couple bring it together into a physical album.

Expert’s Advice

It’s best to consult with people (prospective customers) to see what others think before you jump off and materialize your idea. Matthew and his team utilize a free platform called envision.com where they go to make a prototype application. It’ s important to have a big goal but it’s also important to have an achievable short goal, something that you can achieve quickly.

Challenges

The number one challenge Matthew faced was cash flow. According to him, it’s important that you have a good cash flow plan and that that should run for a long period of time to enable you to focus on building the business. Understanding how to use technology in a new way is a risk but it’s something that’s definitely worth it. Given the chance to start all over again, Matthew would work a little harder to build a bigger group. He would also spend a bit of time finding a couple of other partners or advisers.

Success Tips from Public Relations Expert: Ixta Gerard What do you need to know before hiring a PR expert? Bilingual and bi-cultural public relations professional, Ixta Gerard, shares a few things you need to know about Public Relations today, especially for business owners need who wants to succeed in building lasting relationships in and outside of their business.

Key Questions Asked:

How was it like for Ixta when she was just starting her own PR business? How does Ixta go about meeting clients and having them actually pay for the services she’s offering? Knowing what she knows now about public relations, what would Ixta do differently if she were to start all over again today? What sort of things should business owners look for before they hire a PR agency?

Highlights of Lessons Learned:  

You and Your Business

When you specialize in a certain area and decide to build your own company around it, you should know that it’s a completely different thing to manage a business and there are other things you have to learn to make sure that you can succeed or at least make your business sustainable. Business owners have to put themselves out of their comfort zone and learn other things that may not have anything to do with what their core skills. As a business owner, you have to do a lot of self training, you can join webinars, look for mentors in and outside of your area, read various literature that teaches you about different trends or things that you should learn that you can offer to your clients as well as for your business and how to promote yourself. Ixta looks for mentorship because she believes that as a business owner, you need people to guide you. It’s normal to feel lost sometimes, but you need those people to give you some light to make sure you’re int he right direction.

PR Agencies

One important thing to make sure before hiring a PR Agency is whether or not you have a budget assigned for public relations because what happens most of the time is the results that you obtain from implementing PR strategies are almost directly related to the investment that you make. The first thing that PR Agencies review are your business objectives and immediate goals. This is so that they can make a plan for you that’s aligned with those goals that you want to meet.

In this episode of Enlightened Entrepreneur Podcast, Jon Novak, a well-known business expert, talks about simple techniques and strategies that all business owners can benefit from, especially those that are just starting out in the industry. Jon shares a few tips on getting more clients and building an excellent business strategy.

Key Questions Asked:

What is Jon’s background and how did he start with his business? What roadblocks did he face and what did he do to overcome them? How does Jon manage his time? What change in mindset has happened when Jon was starting out his business? Knowing what he knows now about business, what would Jon have done differently at the beginning? What would he do more of if he is to start all over again? How does Jon develop an authentic relationship with people?

Highlights of Lessons Learned:

The biggest challenge Jon has faced when he was starting out was working with credit. Jon has discovered that starting the day early allows him to get more time to accomplish everything he needed to get done. All entrepreneurs must realize the importance of having an expanding network to leverage your connections and use it to your benefit. Networking can make your sales a lot easier and expedite your growth. Building rapport is necessary for developing an authentic relationship with people, and this includes being yourself and being likable.

In this episode of Enlightened Entrepreneur Podcast, “Soap Queen” and owner of BrambleBerry, shares her amazing journey of building her own business from scratch and finally getting it to where it is today. Anne-Marie started her soap-making business when she was twenty years old and about eighteen years later, she is now enjoying great success and recognition not only in her products and crafts but also in how she continues to manage her own business despite the challenges she faced earlier on.

Key Questions Asked:

How did Anne-Marie decide to move from being an employee to starting her own business? What’s the danger of quickly launching a business without planning? What sort of other roadblocks did Anne-Marie face and how did she overcome them? How did she overcome the challenge of hiring the right people and managing them? What role did mentorship play in her success as an entrepreneur? How did you go about financing your business and managing your cash flow in the early days? What are the common mistakes that business owners commit today? How can they go back on the right track? What tools do Anne-Marie use to track her time? How does she deal with stress? What was the single most important thing that she implements in her business that has produced returns month after month or year after year? How does Anne-Marie do delegation in a practical level? What specific steps did she take to move past the fear of starting her business? What is Anne-Marie’s greatest achievement in all 18 years of running her business?

Highlights of Lessons Learned:

Struggles and Solutions

Brambleberry started with Anne-Marie’s desire to help people, coupled with her crafty nature and seeing a need in the marketplace. When you do a small planning budget, it really helps you get realistic about whether or not you can actually build that business and figure out what resources do you need. When you plan, that means you have a goal and you can tell if you’re meeting your goal. Just as most start-up entrepreneurs, Anne-Marie struggled with finances in the beginning. Another struggle she’d had was hiring and firing as well as managing people and at the same time, running a company with integrity.

Mistakes to Avoid

How you do anything is how you do everything so past performance really does show you what the future behavior is. You don’t need to actually have just a single mentor. All business gurus have books, have business channels, doing a podcast, etc so you can immerse yourself in the best minds for literally less. One mistake business owners usually commit during the beginning was going too wide and too deep and too broad. Starting out really targeted and really focused helps you with your inventory and helps you with your planning. The one thing that has produced the most results month after month has been appropriate delegation.

Mariam Diarra Reveals 3 Easy Steps To Getting Started With Public and Media Relations Today In this episode of Enlightened Entrepreneur Podcast, public relations expert, Mariam Diarra talks about the beginner’s guide to getting started with public and media relations. Since moving to the US, Mariam has started working in the PR industry and has managed to put her clients on the top US media outlets such as Forbes, Huffington Post, US Today, and many other media outlets.

Key Questions Asked:

What is the first step that business owners need to take if they want to succeed with their PR? For those who don’t know their audience, what sort of advice does Mariam usually give them so that they can do this first step right? What is the next step that they need to take in order for them to get to where they want to be? How does Mariam go about coming up with this strategy? If individuals get stuck on this stage, how does Mariam help them get unstuck? Assuming that business owners know the audience and they have a clear strategy in place, what is the third step that they will need to take in order for them to get to their goal? How does Mariam differentiate which outlet to use for the story or for the business? What particular tools for public and media relations do business owners need to know about? What is the best mindset for a beginner business owner that would guarantee success when it comes to public and media relations? If she were to do it all over again, what would Mariam do differently?

Highlights of Lessons Learned:

Steps

The first step is to know your audience and the message you want to share with them. You will know this by knowing your product. If you know your product, you know the type of audience you want to reach. The second step is to prepare a strategy for it so you need to know what kind of objective to set. When stuck, Mariam usually them do a reporting to see how they did their first campaign, how many people they reach and why it didn’t work. From there, Mariam helps them readjust their strategy. The third step is just to go for it and do a proper campaign. Aside from that, you need to create an experience that make people feel special and love your product.

 Expert’s Advice

Outstanding services and adding value is the way forward for business owners. You need to love your business, and believe in it. The more you’re confident, the more people will love you. Most business owners don’t know how to communicate and they need to be very careful of their ways of communication whether internal or external because miscommunication can be damaging to your business.

Episode #91 Kimberly Smith Debunks Several Myths And Misconceptions About Real Estate Property Management

In this episode of Enlightened Entrepreneur, Real Estate Property Management expert Kimberly Smithdisproves some of the common myths and misconceptions about real estate management that the majority of business owners tend to believe. Kimberly shares the value of real estate in one’s business and what can every entrepreneur do to become more successful in their business.

Key Questions Asked:

• How did Kimberly start out in the industry and how did she become an expert in real estate property management?
• What is the number one myth or misconception that entrepreneurs have about real estate property management?
• Why is it false to believe that and how does abolishing that myth help business owners or entrepreneurs?
• What is the second biggest myth or the misconception that Kimberly see entrepreneurs have about real estate property management?
• How does Kimberly go about correcting that misconception?
• What is something that used to be true in the world of real estate property management but is now is no longer as effective?
• What is the perfect mindset an entrepreneur must have to get a certain degree of guarantee that they will achieve some level of success?

Highlights of Lessons Learned:

 Systems and Organization

• Kimberly advises entrepreneurs to make sure they create a system that will make their work easier.
• Success is, at the end of a period of time, is looking back and figuring out over that course of that time if your business has been thriving.
• When you’re starting a business you, need to know what makes you tick as well as what you need to do next.
• Kimberly challenges start up entrepreneurs to do extensive research and don’t easily take an expert’s advice and suppose that one way fits all.

Real Estate Management

• It is important for entrepreneurs to remember that not all developers are the same not all cities are the same not all foundations of buildings.
• As an entrepreneur, Kimberly reminds you that you have to run the numbers, you have to know your expenses and you have to understand your profit today, tomorrow, and fifteen years from now.
•  Start-up entrepreneurs often don’t look at their real estate, but as you’re building your business, if you can develop owning your own building, it will become one of the strongest assets for your company.

Welcome to Episode 171 of the Profiling and Retaining Prospective Customers.

In this episode, Cody Butler and I discuss how to accelerate growth in business and your life.

So if you want to learn how to target your ideal customers, deliver value to valuable people, and break through your sales barrier so you can achieve the best ROI for your business, tune in now!

In this episode, you'll discover:

“Profiling and Retaining Prospective Customers”

·        How did you get to where you are right now, from not having enough to having more than enough?

·        How did you take what might have been a stumbling block and make it a stepping stone for success?

·        What would be the first step you suggest people take towards profiling prospective customers?

·        What are the tools you came across that can help them take the first step? And what do you suggest is the next best move?

·        What keeps you going?

About Cody

Cody Butler is an expert Consultancy and Marketing whose accomplishments include:

·        One of the World's leading Business Growth and Marketing Expert

·        Best Selling Author Of "The 90 Day Marketing Plan"

More Information

Learn more about how you can improve your results with legitimate, real-world, tested, and proven marketing strategies:

www.codybutler.com

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Please leave a review right now.

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Welcome to Episode 270 of the Yeukai Business Show.

In this episode, Rohan Gupta shares how to grow and run a tech business from scratch.

So, if you want to take a peek at the AI augmentation industry, discover behind-the-scene strategies of one of the most popular AI business today, and learn the ins and outs of running a tech business, tune in now!

In this episode, you'll discover:

• How to drive new and returning customers to using your product?
• How to know if an idea is viable for turning into a business?
• The Quillbot tool and what it can do for you
• What are the challenges of building a business around AI augmentation?

About Rohan

Rohan Gupta is an expert in Artificial Intelligence whose accomplishments include:

• CEO and Co-Founder of QuillBot, a cutting-edge NLP startup with millions of users.
• He holds a B.S. in Finance and an M.S. in Computer Science from the University of Illinois at Urbana Champaign.
• He is passionate about technology, philosophy, and changing the world.

More Information

Learn more about how you can improve your results with Artificial Intelligence:

Quillbot

LinkedIn

Yeukai’s Mastermind Centre

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how to run a tech business, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Please leave a review right now.

Thanks for listening!

Welcome to Episode 269 of the Yeukai Business Show.

In this episode, Trevor Stockwell and I discuss what it takes to be an outstanding leader.

So if you want to embody the principles of self-leadership, develop self-awareness in all areas of your life, and foster your authentic self so you can release your full potential as a leader, tune in now!

In this episode, you'll discover:

• What specific areas should leaders focus on to get ahead in the field of personal development?
• What keeps people from going on the journey of becoming self-aware?
• What common mistakes do people make that really stops them from reaching their full potential as leaders?
• How to manage the key areas of your life?

About Trevor

Trevor Stockwell is an expert in Leadership Coaching & Mentoring whose accomplishments include:

• Certified John Maxwell Coach, Trainer, and Speaker
• Certified DISC Behavioural Analysis 
• Dynamic and technically advanced professional with 15+ years of diverse experience leading people, teams, systems, and project management in the corporate and not-for-profit sectors. He is passionate about bringing value to people and organisations by helping them grow and succeed. 
• Trevor works with leaders, managers, and other professionals to inspire and explore new ideas and opportunities, to achieve more in both their personal and professional lives, to lead better, to develop others, to challenge current levels of thinking, to set higher goals, and implement actions to reach them.

More Information

Join the Leadership Community, grow with like-minded leaders, get FREE Access to the 'Eliminating Procrastination' webinar recording, receive leadership insights by email, and stay informed of news & upcoming promotions here: trevorstockwell.com

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on what it takes to be an outstanding leader, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Journey to Effective Leadership!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. 

Please leave a review right now.

Thanks for listening!