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Yext Talks
Yext Talks episodes
- Welcome to Yext Talks: The Next WaveWhat’s next? This is a question on everyone’s minds as we reflect on the pandemic and how it’s changed our lives. But one thing is certain: technology has never been more important, and we’ve already seen online consumer behavior change dramatically — especially around the things people search for. In our first podcast episode, hosts Christian Ward, Chief Data Officer at Yext, and Josh Grau, Chief Marketing Officer at Yext, introduce this season of Yext Talks while unpacking the “next wave” of search.7 min
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Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box.
The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like.
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