Swedish furniture maker IKEA’s Xuhui branch in Shanghai has released a new company policy of “no food, no seat” in its café.

For those not familiar with IKEA’s operations in China, its café has been treated as a free matchmaking heaven by Chinese elders. Other customers are not always happy with this fact. Customer complaints include elders speak loudly, spitting on the floor and even engaging physical violence. Can this new company policy keep the unwanted traffic at arm&`&s length? Is it fair for other customers?