Text me Your email for my Booking Link

“Retention doesn’t begin at six months. Retention begins in the first three weeks of a student’s journey, and it’s built quietly, class by class, in the first 90 days.”

It begins the moment a new student walks into your community Yoga Studio for the first time.

In this episode, Michael Jay breaks down what’s really happening during the first 90 days of a student’s journey—and why this period quietly determines whether someone becomes part of your studio’s community or drifts away before the habit forms.

Drawing on real studio experience and industry insight, this episode explores the psychology of new students, the common points where studios unintentionally lose people, and the practical systems that help students stay consistent long enough to truly feel connected to a Yoga Studio community.

You’ll also hear what typically happens between months three and six, why attendance patterns matter more than most owners realize, and how small, consistent actions inside a community Yoga Studio often matter more than big marketing campaigns.

This episode is especially valuable for studio owners who want to build a strong, steady community Yoga Studio—one where students don’t just attend classes, but feel like they belong.

In this episode, you’ll learn:
* Why the first three weeks are the most fragile part of a student’s journey
* What should be happening in the first 90 days to help habits form
* How automation and follow-up messages can support students without feeling robotic
* Why teachers and culture are the foundation of a strong community Yoga Studio
* What happens between months three and six—and how to prevent the silent drop-off
* Practical steps any Yoga Studio can implement immediately to improve retention and build community


Resources & Links
Book a consultation with Michael Jay: https://www.yogabizchamp.com/book

Free resources for Yoga Studio owners:  https://www.yogabizchamp.com/

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

"In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town."

If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—stop. The game is about to change entirely.

In this deep-dive "thinking" episode, we explore the massive shift happening in 2026: the move from Screens to Ambient Computing. With Apple and Google partnering on a new AI-powered Siri, and rumors of camera-equipped AirPods and Jony Ive’s new "iPhone of AI," the way students find your studio is shifting from "Search and Click" to "Look and Ask."

We break down exactly what this "Star Trek Moment" means for your business, why "Perfection" is now a red flag on social media, and give you a specific 2026 Playbook to future-proof your studio today.

In This Episode, You Will Learn:

• The "Star Trek" Shift: Why we are moving from a "Library" economy (searching for answers) to a "Concierge" economy (asking for answers).

• The Apple + Google Signal: What the historic partnership between these two giants means for your local SEO (and why Siri is about to get a PhD).

• Hardware Rumors: The inside scoop on "Project B798" (AirPods with cameras) and the Ray-Ban Meta glasses—and how they will "read" your physical studio signage.

• The "Ghost Town" Penalty: Why Google’s new AI hates static websites and how to prove to the algorithm that your business is alive.

• The Anti-Aesthetic: Why Adam Mosseri (Head of Instagram) says "Shares" are the new "Likes," and why low-fidelity, messy video is crushing polished ads.

• The "Audio Audit": A simple test to see if your website is ready for the Voice AI era.

Resources & Links Mentioned
https://www.businessconnect.apple.com – Claim your location on Apple Maps immediately.
https://www.businesss.google.com – Where you need to post your "Weekly Photo Dump."
Tool: Check your website Schema at https://www.Schema.org

Free Strategy Call with Michael
 https://www.yogabizchamp.com/book

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.

Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection.

This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around.

In This Episode, You’ll Learn

• How Aurielle opened her first Yoga Studio without a business plan
• Why running multiple studios led to burnout — and how she rebuilt with intention
• How a serious accident reshaped her approach to movement and leadership
• Why nervous system regulation matters for long-term community trust
• How consistent class structure creates safety for students and teachers
• What sustainable staffing and delegation really look like
• How to use data instead of emotion to design a Yoga Studio schedule
• Marketing strategies that attract the right students into your community
• Why not being “for everyone” builds a stronger Yoga Studio

Quote from the Episode

“Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.”

About Aurielle Vendemmia

Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching.

After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers.

Connect with Aurielle

Website: https://www.truemoonyoga.com
Instagram: @emilyauriellevendemmia

Resources for Yoga Studio Owners

• Free Yoga Studio Business Plan

• 2026 Yoga Studio Planning Calendar

• On-Demand Webinar Recordings
 https://www.yogabizchamp.com

Free Strategy Call with Michael
 https://www.yogabizchamp.com/book

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.”

In this year end episode Michael covers:

• The 5 things he’d focus on as a Community Yoga Studio owner: Team leadership and stepping fully into the owner role / Aligning your class schedule with real audience data / Getting out from behind Canva posts and showing up with raw, human content / Building community partnerships beyond social media / Why marketing automations are now essential
• The future direction of the Yoga Biz Champ podcast
• Gratitude to podcast editor Suzen and sponsors OfferingTree, The Sales Arms, and Boutique Fitness Brokers

Links & Resources

Free Yoga Studio tools and resources:

👉 https://www.yogabizchamp.com

Watch the video version on YouTube:

👉 Search Yoga Biz Champ

Support the Podcast

If this or any episode helped you, please:

• Share it with another Yoga Studio owner
• Leave a review on this podcast platform (please)
• Recommend the show when studio ownership comes up

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & Wellness

I sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does.

Aly didn’t walk away from her career in healthcare technology.
She expanded her life.

She found yoga during a period of anxiety, traveled to India to study it, and eventually stepped into studio ownership with intention, clarity, and a real business plan. Within three months of buying her studio, she rebranded it, aligned her team around new values, elevated the customer experience, and built a studio that became profitable in year one.

Inside this conversation, we get into:
• What it’s really like to take over an existing Yoga Studio
• Rebranding fast — without losing the community
• Leading a team you didn’t hire and setting new expectations
• Building systems, KPIs, and processes that keep the business stable
• How technology supports growth
• Creating seasonal programming that feels aligned and sustainable
• How to balance multiple income streams without burning out

Aly brings a powerful reminder that yoga and leadership can coexist beautifully — and that a Yoga Studio becomes profitable when there’s a vision, a structure, and a willingness to step fully into ownership.

Her story is honest, refreshing, and full of insight for any Yoga Studio owner who wants to grow with confidence instead of chaos.

summitsolwellness.com


📅 Want support in your Yoga Studio?

If your classes aren’t as busy as they should be…
If you’re just covering costs…
If new students aren’t coming in consistently…
Or if you simply want someone in your corner who gets the business side of running a Yoga Studio —

Let’s talk.

Book a free strategy call with me at: yogabizchamp.com/book

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“If you get irritated with every little scratch, how are you going to cross the jungle?” – Vani

In this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia.

I’ve worked with Vani for over three and a half years, and I’ve watched her go from navigating the chaos of buying a legacy studio after COVID… to becoming a confident, grounded studio leader with a brand, schedule, team, and community that finally aligns with who she really is.

If you’re a teacher dreaming of owning a Yoga Studio — or you’ve taken over an existing one and you’re still figuring out how to make it yours — Vani’s journey is going to feel honest, relatable, and incredibly inspiring. I’m so excited to share her story with you.

We cover:
– Yoga as part of daily life growing up in India
– Four years of formal yoga + yoga therapy study before she ever taught
– Moving to Australia and the “meant to be” moment she found Yoga Spirit
– What it’s really like to buy an existing Yoga Studio post-COVID
– Team dynamics, member expectations, and making bold decisions
– Rebranding slowly and intentionally once the foundations were strong
– Balancing traditional lineage with a modern Western yoga market
– How mentoring helped Vani gain clarity, confidence, and direction

Links Mentioned:
Yoga Spirit Studios – Adelaide
and 2026 India Yoga & Ayurveda Retreats

https://www.yogaspirit.com.au


Yoga Spirit on Instagram
https://www.instagram.com/yogaspiritadelaide

Vani’s personal Instagram
https://www.instagram.com/yogasadhanawithvani

Connect with Michael / Yoga Biz Champ
Free strategy call for Yoga Studio Owners
👉 https://www.yogabizchamp.com/book

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam Megraw

In this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teaching to running a thriving two-studio operation — and how listening to this podcast helped shape her founders presale before she even opened.

We talk about what actually matters when you’re launching or growing a Yoga Studio: great teaching, consistency, simple systems, and serving the people right in front of you.

In This Episode We Cover:
• Sam’s journey from teacher to studio owner
• The early days of Easy Tiger Yoga and how they grew quickly
•  Why intelligent sequencing has become their signature
• How Sam and her partner Emily balance strengths to lead the studio
• What makes a truly great yoga teacher in 2025– Building community through personal connection, names, and follow-up
• How thoughtful onboarding sets students up for long-term success
• Why authenticity and patience matter more than hype– Sam’s current plans for studio growth and teacher development

Connect With Easy Tiger Yoga KC:
Website: https://www.easytigeryogakc.com Instagram: https://www.instagram.com/easytigeryogakc

Work With Michael Jay – Yoga Biz Champ
I’m opening December appointments for studio owners who want to start a 6-month Start-A-Studio or Grow-A-Studio coaching package in January.

If you want 2026 to feel strategic, supported, and profitable — this is your window.

👉 Book your strategy call: https://www.yogabizchamp.com/book
👉 Grab free studio resources: https://www.yogabizchamp.com

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”

In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork.

You’ll learn:
• Why your attendance and sales tell two completely different stories — and why both matter.
• The high-energy windows every yoga studio should plan around: early November, Black Friday, early December, and early January.
• The natural low periods you need to protect (hello, February 👋).
• The five data checkpoints every owner should track — in normal human language, not “corporate KPI speak.”
• How to use your booking data to build your 2026 rhythm, plan cash flow, and stop scrambling.
• Michael also shares what he’s seeing across the studios he coaches worldwide — the real reasons some owners are thriving while others are still reacting to every dip and slow week.


“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”

🎯 Next Steps:
• Pull your attendance + sales reports and look at your 2025 pattern.
• Color-code your high-energy and low-risk months.
Start designing your 2026 calendar with purpose.

🗓 Want help?
Book your free strategy chat at YogaBizChamp.com/book and let’s plan your studio’s 2026 together.

Or grab the Yoga Biz Champ 2026 Studio Planner at YogaBizChamp.com/plan26 — the same one Michael uses with his coaching clients.

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp

In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world examples, client stories, and the truth about where studio owners go wrong.

Michael shares his decades of experience helping yoga studios across North America open, grow, and thrive — plus the mistakes that might be quietly killing your conversions. Expect straight talk, relatable studio stories, and practical next steps you can implement today.

⸻

What You’ll Learn
• How to define your real ideal client (and why “our classes are for everyone” doesn’t work)
• The anatomy of a high-converting Intro Offer landing page
• Why email and SMS automations are worth more than your Instagram feed
• How to get scrappy with guerrilla marketing that builds real-world awareness
• Why showing your face on camera is now your studio’s biggest marketing advantage

⸻
Mentioned in This Episode
• 2026 Yoga Studio Planning Calendar — your guide for monthly content ideas, holidays, and campaign planning: yogabizchamp.com/plan26
• Free Strategy Call with Michael Jay — talk through your studio’s marketing or systems at yogabizchamp.com/book
• Pixelity Design Blog (Connie Holen) — free resources on building studio websites and landing pages that convert: pixalitydesign.com/blog
• OfferingTree, Walla, Momence, FitDegree, Mindbody — explore their built-in marketing suites for email/SMS automations
• Yoga Biz Champ’s 100 Scrappy Marketing Ideas — coming soon; follow @yogabizchamp for updates

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Text me Your email for my Booking Link

"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."

In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don’t convert.

Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving.

We get real about:
• Why price-based marketing is a trap and how to shift into experience-based messaging
• The “three T’s” (tech, team, and training) that every studio needs to operate like a business
• How to create multiple doorways for new students beyond the standard intro pass
• What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails)
• How to prescribe class schedules so students succeed instead of floundering
• Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert them

Chris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you’ve ever felt like you’re working harder than your marketing is, this episode is for you.

👉 Want support building the systems and strategy that make a yoga studio thrive? Book a free strategy call with me at www. yogabizchamp.link/podlink

To book a chat with Chris himself at TSA https://www.thesalesarms.com/yogabizchamp

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

OFFERING TREE FREE TRAIL WITH MY LINK  Offeringtree.com/yogabizchamppodcast.

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink