By Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yog
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The podcast currently has 53 episodes available.
Text me Your email for my Booking Link
In this episode, we delve into the inspiring journey of Sylvia as she successfully launches her new yoga studio, Oside Power Yoga. With the support of OfferingTree and our biweekly group coaching calls, Sylvia navigates the challenges and triumphs of opening a yoga studio, sharing valuable insights and tips along the way.
Key Points:
- Grand Opening Success: Sylvia shares her experience of the grand opening weekend, including pre-launch events with friends and family, and the community’s overwhelming support.
- Personal Connection: The importance of fostering personal connections with members and leveraging social media for engagement and promotion.
- Effective Use of Tools: How OfferingTree’s platform and the support from their team helped Sylvia build her website, manage bookings, and automate marketing efforts.
- Continuous Learning: The benefits of joining biweekly group coaching calls and staying connected with a community of studio owners for continuous learning and support.
Episode Highlights:
- Sylvia’s journey from planning to executing the grand opening of Oside Power Yoga.
- The role of friends, family, and community in the success of the launch.
- Strategies for effective use of social media and paid ads to promote the studio.
- Insights into how OfferingTree’s tools and support streamlined Sylvia’s processes.
- The importance of setting clear expectations for teachers and maintaining consistency in class offerings.
Quotes:
"I was glowing that day because I felt like the grand opening went so well because of all the advice I had gotten in the buildup. It went good. We had hiccups, but because of the way that I kind of pushed everything out and my friends were helping with social media, doing the video, and getting all of that marketing going, it really helped."
Actionable Insights:
1. Leverage Social Media: Use social media to build hype and engagement before your studio’s grand opening. Share photos and videos to attract potential members.
2. Utilize Professional Tools: Invest in user-friendly tools like OfferingTree for website building, booking management, and marketing automation to streamline your operations.
3. Engage in Continuous Learning: Participate in group coaching calls and connect with other studio owners to gain insights, share experiences, and stay motivated.
4. Focus on Personal Touches: Write personal letters to your members, explaining any changes and expressing gratitude for their support to strengthen community bonds.
Connect with Sylvia:
www.osidepoweryoga.com
https://www.instagram.com/oside_power_yoga/
TRY OFFERING TREE - FREE 7-DAY TRIAL WITH MY LINK
Transform your studio management with OfferingTree’s all-in-one platform. Click MY link for a free 7-day trial and see how it can simplify your yoga business!
+ WITH MY EXCLUSIVE LINK receive a discount of 50% off the first 3 months on a monthly plan or 15% the first year on an annual plan
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
Connect with Yoga Biz Champ:
- Website:
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
This episode is packed with practical tips and strategies to help you navigate the summer months and set your studio up for success in the fall.
In this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley and Chris Appiah from The Sales Arms for an in-depth discussion on summer planning and strategies for yoga studios.
Join us as we dive into the importance of summer promotions, challenges, and training to keep your studio thriving during the slower months.
Highlights:
- Summer Planning: Stephanie and Chris share insights on how to effectively plan for the summer, including sales promotions, challenges, and the importance of continuous marketing.
- Challenges and Promotions: Combining sales and challenges to keep clients engaged, such as holistic challenges involving yoga, meditation, and cardio.
- Training and Education: Using the summer slowdown to train staff, enhance community building, and prepare for a successful fall.
- The Role of Data: Understanding your business's financial and attendance data to strategically plan for low periods.
- Marketing Strategies:How to leverage grassroots marketing and community events to increase brand awareness.
- Staff Management: Preparing your team for the summer's different flow and ensuring they can handle increased responsibilities.
Resources Mentioned:
- Yoga Biz Champ Market & Event Guide: Access a fantastic guide packed with helpful tips on grassroots marketing and creating an engaging booth at events. Visit Yoga Biz Champ to grab your copy
Michael's Resources and Partners
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
Connect with The Sales Arms:**
- Michael's Direct Booking Link with Chris Appiah
- Instagram: @thesalesarms
Connect with Yoga Biz Champ:
- Website: http://www.yogabizchamp.com
- Instagram @yogabizchamp
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this special 50th episode of Yoga Biz Champ, Michael Jay celebrates a milestone with returning guests Jennifer Pahl, Sarah Morgan, and Stephanie Breaux Bradley.
Join Michael and his sassy, outspoken guests as they share heartfelt stories, business insights, and a few laughs. This episode highlights the importance of community, authenticity, and the sometimes surprising moments that come with running a yoga studio.
Highlights:
- Touching Stories: Jennifer shares a heartfelt note from a student who found healing through yoga after a major life change. Stephanie reflects on the ripple effects of support she provided for mothers in her studio.
- Business Aha Moments: Sarah discusses a successful summer special offer that helped retain members. Jennifer shares her experience of raising prices and the lessons learned from letting go of a difficult teacher. Stephanie talks about the importance of meeting clients where they are in their buying journey.
- Funny Stories: Stephanie recalls her attempt at leading a meditation session that didn’t go as planned. Sarah shares a hilarious team-building retreat where they all tried to learn how to twerk. Jennifer reveals her realization that her favorite yoga shorts were actually men’s shorts.
- Favorite Yoga Poses: The guests discuss their favorite yoga poses and what they symbolize for them in their personal and professional lives.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
This episode is filled with wisdom, humor, and inspiration, showcasing the unique journeys and experiences of three amazing yoga studio professionals.
Connect with the Guests:
- Jennifer Pahl:
- Website: http://www.twistyoga.com
- Website: https://www.jcpahlconsulting.com/
- Instagram
- Sarah Morgan:
- Website: http://www.redsunyoga.com
- Instagram: [@redsunyoga](https://www.instagram.com/redsunyoga)
- Stephanie Breaux Bradley:
- Website: https://www.breauxbradleyconsulting.com/
- Instagram:
Connect with Yoga Biz Champ:
- Website: http://www.yogabizchamp.com/podlink
- Instagram:
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
On this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry.
In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer experiences and the value of authentic communication in building a loyal clientele.
Highlights:
- Industry Insights: Michael and Stephanie share their experiences from recent conferences, highlighting the differences between yoga and fitness industry events and what yoga studios can learn from the broader fitness industry.
- Gen Z Influence: A deep dive into the characteristics and preferences of Gen Z, including their tech dependency, willingness to pay for wellness, and the importance of authentic, transparent communication.
- Pricing Strategies: Discussion on the importance of transparent pricing, knowing your bottom line, and having flexible pricing options to meet diverse customer needs.
- Customer Experience: The significance of the pre-class, in-class, and post-class experiences in retaining clients and creating a welcoming studio environment.
- Authenticity in Business: Real-life examples of how authenticity in communication and marketing can build trust and loyalty among clients.
- Overcoming Burnout: Strategies for studio owners to manage burnout, including the importance of taking time off to work on the business and the value of support networks.
Apps, Websites, and Tools Mentioned:
- SalesARM:** A service mentioned for its effectiveness in lead management and nurturing client relationships.
- MY FREE CANVA SCHEDULE TEMPLATE: Used for creating visual schedules to help clients integrate studio classes into their lives.
ALL THIS SEASON NOW HAVE VIDEO VERSIONS ON YOUTUBE. GO SUBSCRIBE!
YOUTUBE
Connect with Stephanie
- Website
- Instagram
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ.
Follow us on social media @yogabizchamp, rate, and review the podcast.
Thank You!
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode of Yoga Biz Champ, Michael Jay welcomes Sarah Larson Levey, the innovative founder of Y7 Studio, with locations in New York City, Los Angeles, and Austin.
Sarah shares her journey of creating a unique, inclusive yoga experience that breaks traditional barriers and emphasizes personal practice over physical perfection.Highlights:
- Unexpected Beginnings: Sarah’s story of starting Y7 Studio from a humble pop-up in Williamsburg, Brooklyn, and growing it into a nationally recognized brand.
- Inclusive Yoga Philosophy: The importance of no mirrors, candlelit rooms, and infrared heating in creating a non-judgmental, inclusive yoga environment.
- Music and Movement: How Y7 Studio integrates music into its classes to enhance the yoga experience and help practitioners connect more deeply with their practice.
- Overcoming Personal Challenges: Sarah’s journey from a corporate fashion career to opening a yoga studio, motivated by a personal injury and a desire for a more meaningful yoga practice.
- Building a Strong Brand: The strategies and philosophies behind Y7’s branding, from the dark, mirrorless rooms to the emphasis on individual experience.
- Leadership and Growth: Insights on managing multiple locations, maintaining consistency, and fostering a supportive teaching community.
Apps, Websites, and Tools Mentioned:
- Y7 Studio Website: https://www.y7-studio.com
- Instagram: https://www.instagram.com/y7studio
- SalesARM: A service used by Y7 Studio to enhance client retention and engagement.
- MindBody: The studio management software utilized by Y7 Studio, noted for its customization and branding capabilities.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit http://www.yogabizchamp.link/podlink to schedule a free strategy call with Michael Jay.
Sarah Larson Levy’s story exemplifies the power of innovative thinking and personal passion in transforming the traditional yoga experience into a unique, inclusive practice that resonates with a diverse audience.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ.
Follow us on social media @yogabizchamp, rate, and revie
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners.
Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth.
Highlights:
- SEO Fundamentals: Understanding the basics of SEO and why it's crucial for yoga studios to get discovered online.
- Website Optimization: Key strategies for enhancing a yoga studio's website, including the importance of authentic content, optimizing images, and the role of keywords.
- Local SEO Tactics: Tips for improving local search visibility through Google Business Profile optimization and local keyword targeting.
- Content Creation: The significance of blogging and content marketing in SEO, and creative ways to produce engaging content even for those who dislike writing.
- Social Media and SEO: How active social media engagement contributes to SEO success and the growing influence of video content on platforms like TikTok and YouTube.
- Tools and Resources: Discussion on essential SEO tools like SEMrush, Moz, and Google Search Console, and how they can help yoga studio owners analyze and improve their online presence.
Apps, Websites, and Tools Mentioned:
- Offering Tree: An all-in-one platform offering booking, website building, and automation tools for yoga studios and wellness professionals.
FREE TRIAL WITH YOGA BIZ CHAMPS LINK
Offering Tree Checklist Mentioned in Podcast
- SEMrush: A comprehensive SEO tool for keyword research, competitive analysis, and website optimization.
- Moz: An SEO software suite that provides tools for site audits, keyword research, and more.
- Google Search Console: A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.
- Google Business Profile: Essential for local SEO, allowing businesses to manage their online presence across Google, including Search and Maps.
- ChatGPT: Mentioned as a useful tool for content creation, keyword research, and even SEO analysis.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California.
Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.
Highlights:
Apps, Websites, and Tools Mentioned:
http://www.yogabizchamp.link/podlink to find all of my partner resources
- Canva: Utilized for marketing and branding, allowing for creative and professional-looking promotional materials.
- FitDegree: The studio management software used by Home Studio, noted for its community features that facilitate communication and engagement among members.
- The SalesARM: A service employed by Home Studio to enhance client retention and engagement, demonstrating Martine’s strategic approach to building and maintaining her yoga community.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP DIRECT BOOKING LINK WITH THE SALES ARM OWNER CHRIS APPIAH
Martine Hamers' story is a testament to the transformative power of yoga not just as a practice, but as a foundational element for building community and connection in challenging times.
https://www.homestudio.yoga/
https://www.instagram.com/homestudio.yoga/
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilities that often fall on women, leading to stress, resentment, and a feeling of powerlessness. Through her personal experiences and professional insights, Kristine illuminates the path toward acknowledging these challenges, sharing methods to manage and redistribute these burdens effectively. This conversation is not only about identifying the roots of overwhelm but also about empowering oneself and others to create a balanced, supportive, and joyful life and work environment.
Highlights:
Invisible Workload Recognition:
Kristine talks about the "invisible workload" that many carry, especially women, which includes the mental and emotional labor of managing households, businesses, and relationships.
Emotional Awareness:
Understanding the emotions underlying the feelings of overwhelm, such as anger, loneliness, and powerlessness, is key to addressing the root causes.
Empowerment Through Delegation:
Kristine emphasizes the importance of delegating responsibilities, not as a means to relinquish duties, but to empower others around us and share the load.
Creating Support Systems:
The significance of building strong, supportive networks both in personal life and business to combat loneliness and promote a sense of community.
Reframing Mindsets: The journey from feeling powerless to recognizing one's own power and capability to make changes, including setting boundaries and learning to say, "Not my responsibility," to avoid overextension.
DIAGRAM MENTIONED IN THE EPISODE
& MORE INFO ON THE HIDDEN WORKLOAD
WITH COACH KI
Find Kristine on Instagram
This episode shines a light on the often overlooked aspects of mental and emotional labor, providing yoga studio owners and others with practical advice and strategies to mitigate stress, improve relationships, and foster a healthier, more balanced approach to work and life.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving.
Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s battle with cancer, and the loss of both her parents at a young age. The episode delves into how these personal experiences deeply influenced Hope Yoga's mission and approach, making yoga accessible and removing the intimidation factor for newcomers. Jackie's story is a testament to the transformative power of yoga, not just as a physical practice, but as a pivotal support system through life's toughest moments.
Highlights:
This episode is a beautiful narrative of how personal loss and resilience can fuel a purpose-driven business, making a significant impact on both the owner's life and the community it serves. Jackie’s story and insights are invaluable for anyone looking to infuse their personal values into their business practices, especially within the yoga and wellness industry.
Apps, Websites, and Tools Mentioned:
MindBody Online - Studio Management Platform / Go to Resources
Slack - For efficient team communication and organization, crucial for running the studio smoothly.
Hope Yoga's Website www.hopeyogacle.com
Hope Yoga Instagram
Jackie Walsh Instagram
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities.
Highlights:
- Jill's successful sale of Sol Seek Yoga, including her strategic approach to finding the right buyers and securing offers 30% above asking.
- The pivotal role of systems, marketing automations, and standard operating procedures (SOPs) in preparing a business for sale or scalable growth.
- Jill's transition into real estate, leveraging her entrepreneurial skills and passion for supporting fellow entrepreneurs.
- Advice for studio owners on resilience, navigating change, and the importance of self-care and community support.
Jill Agonias : http://jillagoniasrealtor.com
Mentioned Links
- Sol Seek Yoga
- Mitch McGinley, Boutique Fitness Broker
- Women's Economic Ventures, where Jill teaches entrepreneurship classes:
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
The podcast currently has 53 episodes available.