In this episode, we invite Yonason Goldson. Yonason is the director of Ethical Imperatives, LLC, working with leaders to create a culture of ethics that builds trust, sparks initiative, and inspires passion. He’s a keynote and TEDx speaker, trainer, coach, and community rabbi, as well as a repentant hitchhiker, world traveler, former newspaper columnist, and retired high school teacher in St. Louis.

What you will learn:

- What is a repentant hitchhiker

- Yonason’s fear of speaking

- His first book and the first time he wrote

- The misconception in our culture

- Choosing between what is ethical and profitable

- Difference between ethics and integrity

- Is it tough to train people in ethics

- How Yonason feels when he gets feature requests

- Yonason’s new book: Grappling With The Gray

Mic Drop Moments:

🎤 Yonason at (06:13) - Ethics builds trust. Trust inspires loyalty. Loyalty generates passion and passion drives productivity. So if you create a culture of ethics, you’re automatically going to be successful.

🎤 Yonason at (06:46) - We live in a culture that tries to convince us that we have to choose between being good and being successful. That’s a poisonous misconception because everything is about the relationship.

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Get in touch with Yonason:👉 ⁠https://www.linkedin.com/in/yonason-goldson/⁠

Get in touch with Trevor Houston:👉⁠https://www.linkedin.com/in/trevorhouston/⁠

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Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com