Eddie Yoon says consumers are on “borrowed time” as credit balances rise. Inflation is making people feel “poorer” since 2021 despite wage gains: “people are still scared.” He says “the first domino” is the shift from single-family households to multi-generational housing as young people or grandparents move in with family or find roommates. He argues that the birth rate will struggle, which will in turn touch off difficulties with kid-based industries. On the other hand, he expects pet care and elder healthcare to thrive.

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