At the core of it all, success is all about human connection. We tend to think that our degrees or certificates are what defines us and what level of success we can attain, but it’s really all about energy, attitude and perspective. Brandinc founder Brandi Sims learned this lesson for herself, and has built her own PR company from ground up just by virtue of her ability to facilitate and foster genuine connections. While Brandi has her MBA in PR, she still struggled with imposter syndrome which told her that she needed more certificates or validation in certain areas of her field. However, one day Brandi decided to take the leap. She acknowledged that there’s always room for improvement and growth, but embraced the fact that she had all the experience she needed to go out on her own and be successful--and she was right. Brandi founded Brandinc PR in the middle of the COVID-19 pandemic, a time where anyone would have run from the idea of entrepreneurship, but she stuck it out and is now able to tell her story of how she built her business and maintained confidence in her ability to succeed.