We often hear from our clients that they feel a need to penetrate higher up in their client’s Web of Influence® i.e., to have better access and stronger relationships with the more senior decision makers in their client’s organizations. We agree, having observed this shortcoming / opportunity many hundreds of times in FreshEyes® Reviews and PostMortem Audits.

We often find that the problem is not so much with the clients, but instead with the service providers. Possibly, because a service or function is outsourced to begin with, our clients may feel it is “non-core” and less important to executives in the overall scheme of things. Often they are a reluctant to ask senior executives for the time and attention necessary to optimize the relationship and facilitate vital communication. They’re too often and too easily intimidated.