jobTopia with Tony Moore

You Are Marketing Wrong! with Jennifer Lindsey, VP Global Marketing, Corbion


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Jennifer Lindsey, Vice President Global Marketing at Corbion: http://www.corbion.com/

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-lindsey-4526922/

You are marketing wrong! People don't buy science for science. Consumers buy benefits. Jennifer shows us how she bridges science and data nerds with sales and marketing initiatives. As a food scientist who transitioned into marketing, she turns the technical into the so-what. She understands emotional triggers engage consumers to act. Jennifer joins the Winning at Work podcast to share her best ideas for marketing in an age of science on steroids. 

  • High-functioning ingredients
  • Preserving what matters
  • Trending in food
  • Why beverages are more progressive than food brands
  • Turning Science and Data into so-what?
  • How consumers make decisions
  • Data and Insights
  • Innovation
  • Talent and hiring
  • 🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.

    https://lnkd.in/e8WAt4d5

    Episode 92 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

    Contact: Tony Moore. 404-904-9235.

    Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

    Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

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    jobTopia with Tony MooreBy Tony Moore

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