When it comes to offering people products, services, and even leads, there are some key areas that always need to be addressed in order for the offer to flow smoothly. For example, if you can’t sell it, you may as well forget about it. And if the product itself is bad (or worse: not profitable), then people won’t want it. So how can you create an offer that people would be stupid to walk away from? Joey and JJ bare all in this week's Best Damn Agency podcast episode.