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Greg Marshall  0:00  All right. So today a couple things we want to talk about. The first is delayed. Well, what would you call it? delayed data attribution? Yeah. And your ad account? Yeah, absolutely.

So you know, what I'm seeing currently right now, both in Facebook and Google is I'm seeing where you run a campaign for a few days, or whatever. And it's saying that you're not getting any leads or purchases or whatever event you're optimizing for, even though on your back end, you see leads coming in and you're seeing sales come in. But then the attribution is, at time showing up as late as 789 days later. So obviously, the challenge becomes shutting down campaigns that are actually working way too early. So right. What are some, I guess, ideas? tips are things to keep in mind from, from a tracking standpoint, in order we know, we're never gonna be 100%? No, but how do we have a habit to where at least it gives us 80 90%? accuracy? Yeah, to make the best decisions?

Blake Beus  1:09  Yeah. So I mean, we kind of have if, because when you're talking about that, it made me think of like two different sides of this, the first side of this is someone that's running ads for a client, right? Yeah, like, that's a problem you need to solve. Because if your client is looking at this, and saying, Hey, we're spending money, hundreds of dollars a day or whatever, and nothing's coming back, will, you know, now you're in the hot seat? Oh, yeah, to fix that. Whereas if you know, you're a business and everybody's running it in house, is a little bit of a different problem, because you have some responsibility. Whereas if it's your own business, you can, you can kind of play around with it, you you know, you're testing, whatever, but you're being paid to run. And so you're kind of on the hook of results right now. And so you've got to have that conversation that just surrounding what realistic expectations are what testing looks like. So that's the first thing I wanted to talk about. But the other thing is, is you always want to find some sort of a way you can kind of, I call it back your way into the data, again, and, and several different ways you can do that is the easiest, the easiest way. Easiest, this isn't as easy as it should be. But Google Analytics, Google Analytics will will track your UTM parameters, right? So whenever you set up a Google ad, or a Facebook ad, or anything, you have the ability to set up those UTM parameters and make them dynamic. So it actually pulls in the campaign name, or the ad set name or, or the ad ID or whatever. But that come up with a super simple methodology for naming those things and make sure those use UTM parameters are always set, then you can hop into Google and basically track track the flow, right? People landed on this page with these UTM parameters. And then how many of those people ended up on the you know, purchase conversion page or whatever, then you can at least show that data, because that that data has maybe a 24 hour delay. I mean, some of its real time, some of its not, there's a little bit of delay there. But it's, it's going to give you some high level data to say, Okay, these campaigns actually got, you know, some people to to the end goal, even though it's not getting reported back to the ads manager, we're seeing value from that. And if we turn these ads off, those are going to go away.

Greg Marshall  3:27  Got it? Well, here's here's a question I have. Yeah, based on that, because as a as being a business owner, myself, and having you know, we talked about last episode, the holistic marketing, I have the stomach to run, because I've just tracking overall revenue and azmin, right? Is there anything that could be harming you from an optimization standpoint, meaning, you know, Facebook, and Google, they say you have to have a certain num