Finishing and publishing a book puts you in a very small group of people.

Most think about writing one. Fewer start. Even fewer follow through.

So what you’ve done matters.

But once your book is out in the world, the next phase begins — and it’s the one most authors aren’t prepared for.

In this episode of Author Marketing Minute, Lynn McGinnis talks about what comes after publishing: learning how to market your work in a way that actually connects with readers.

This episode covers:

– The difference between transactional “buy my book” marketing and relationship-based author marketing

– How to start building a platform around your reader

– Why marketing feels unfamiliar at first

– How to filter out advice that doesn’t apply to your genre or audience

– What it means to treat marketing as a skill that develops over time

Marketing is a different language. It takes time to learn, but it becomes clearer as you go.

If you’re in that early stage and trying to figure out what to focus on next, Lynn offers a 30-minute Unstuck appointment to help you understand where you are and what needs attention.

You can learn more and schedule here:

https://lynnmcginnis.me