Mastering a craft isn't fast, and it isn't supposed to be. Dana Estelle, the owner and hat maker behind BKMC, has spent over eight years proving that patience — not talent alone — is what actually gets you there.
Dana studied millinery after discovering it through fashion school, and now runs her own shop and studio in Rhinebeck, New York, after years of working out of shared studios in New York City. In this conversation, she and James talk about what it actually took to get to the point where opening her own storefront felt like "the easy part," the years of tearing apart unfinished work and starting over, and why she's learned to measure her own progress by picking up a hat she made years ago and noticing exactly how far her skill has come.
They get into pricing as a skill in itself — and the long, uncomfortable process of raising prices to actually reflect the time and craftsmanship involved — the importance of treating every single customer like they matter, regardless of how big or small the moment is, and why the real milestones were never the magazine features or fashion weeks, but things like finally not needing a side job.
If you've ever felt impatient with your own growth, or unsure whether the "exciting" milestones are really the ones that matter, this conversation offers some real perspective.
If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.
Connect with Dana: BKMC.com
Connect with James: JMWightman.com
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