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If you hate selling your coaching services, it’s not a sign you should quit your business. It’s a sign something is off.
Usually, it’s one of these 3 things:
1. You don’t fully believe in your offer
2. Your message or ideal client isn’t quite right
3. You’re trying to market in a way that doesn’t fit you
Most health coaches think: “I just need to get better at selling.” But that’s not actually the problem.
You need a way of getting clients that works for you — your strengths, your energy, your way of connecting. Not louder. Not pushier. Not pretending to be someone you’re not.
In this episode, I break down exactly how to find that method.
✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook
✨ WORK WITH ME
And if you’re in a place where you want support building a business that actually fits you — your strengths, your way of working, your life — you can explore that here: https://www.kristinhartjes.co/aligned-business-mentoring
From Burned Out Dentist to Integrative Dental Care
In today’s episode, I’m talking with Christina, a dentist who completely transformed her career after hitting major burnout. She knew something had to change — and instead of pushing harder, she chose a path that aligned with her values, her health, and the kind of care she truly wanted to offer.
If you’re a health practitioner craving more freedom, fulfillment, and a business that feels like you, Christina’s story will inspire you.
You can connect with Christina here:
Website: https://www.handkraftedlife.com/
Instagram: https://www.instagram.com/ckraftdmd/
YouTube: https://www.youtube.com/@HandKraftedLife
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Want support with building your own wellness/health coaching business? Check out the free resources below!
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
Download my free ideal client workbook here:
https://kristinhartjes.com/idealclientworkbook
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone.
This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works.
In this conversation, we dive into:
✅ The biggest challenge new health coaches face that no one's really talking about
✅ How to avoid the shiny object syndrome trap that wastes so much time and money
✅ Why social media is NOT the best marketing strategy right now (and what's working instead)
✅ How learning to trust your inner voice can completely change your business and your life
Denise's wisdom is both practical and deeply grounded — the kind that reminds you what truly matters in business and in life.
If you're a health practitioner or coach feeling overwhelmed by all the conflicting advice out there, this conversation will help you cut through the noise and focus on what actually moves the needle.
You can connect with Denise here:
Website: https://deniselynnmorrison.com/
Instagram: https://www.instagram.com/deniselynnmorrison
*************************
Want support with building your business?
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
Download my free ideal client workbook here:
https://kristinhartjes.com/idealclientworkbook
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
Meet Susannah — a yoga teacher turned health coach — whose business completely took off once she got clear on her niche: 💪 helping women increase bone density.
Since then, she’s grown her Facebook group to **46K members** and her YouTube channel to almost **13K subscribers**. 🙌
What’s most inspiring?
She did it all by showing up *authentically* — sharing her personal story, leaning into her expertise, and staying consistent…
Even though she calls herself “technically challenged.” 😅
In our chat, she shares:
✨ How following her vision (even when it felt scary) paid off
✨ Why hiring help can free you up to do what you love
✨ And how clarity on your ideal client changes everything
Because of this, she sold **400+ ebooks at $19.99** the moment she launched! 🎉
Her story is proof that you *don’t* need to be techy or flashy to grow a thriving coaching business — just clear and consistent.
You can find Susannah here:
YouTube: www.youtube.com/@ForeverYogawithSusannah
Facebook group: https://www.facebook.com/groups/2575868772710565/
Website: strongboneschallenge.com
🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
Want a step-by-step workbook to help you get clear on your ideal client and message? https://kristinhartjes.com/idealclientworkbook
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
Here’s the truth 👇
Very few coaches are actually finding clients from social media.
And honestly? That’s good news.
Because the BEST way to grow your business is through real connections + referrals.
✨ They’re more fun.
✨ They’re more effective.
✨ And your clients come to you already “pre-sold” because someone they trust recommended you.
This week on YouTube, I interviewed Rose, a former teacher turned health coach for premenopausal + menopausal women. 💛
She shares:
✔️ How she built her business without relying on social media
✔️ Why referrals have been such a powerful growth strategy
✔️ The game-changing referral partnership she built with her doctor
You can find Rose here:
https://rose-yodzio.mykajabi.com/
https://www.instagram.com/rose.amonte.yodzio/
🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
What does it really take to build a thriving health coaching business?
It’s not complicated—it comes down to 3 key ingredients:
✨ Confidence in your process + the results you help clients achieve
✨ A genuine passion + connection to your work
✨ Clear communication (and eventually letting client wins do the talking)
My client Lewis is proof. 👏
He went from physician assistant to health coach after watching his wife reverse diabetes through lifestyle changes.
Fast forward 2 years…
🔥 His clients are seeing blood sugar + A1C improvements in DAYS
🔥 He’s launched a group program + membership
🔥 His YouTube channel is growing so fast, he even gets recognized in public
For the men out there—this is your sign: we need more male health coaches! 💪
I sat down with Lewis to talk about how he built his business, his biggest lessons, and what’s next.
🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.
You can follow along with Lewis here:
Freebie: https://www.lewisbertus.com/250-recipes-for-diabetes-weightloss
YouTube: https://www.youtube.com/@lewisbertus
Want some guidance on building YOUR business? Check out the resources below.
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
Stand Out as a Health Coach (Without Being the Loudest!) 🌱✨
Ever feel lost in a sea of coaches on Instagram—wondering how you’ll ever get noticed without shouting to be heard? You’re not alone! The truth is, building a standout health coaching brand isn’t about being the loudest in the room. It’s about being the most authentic.
In this episode, I’m sharing exactly how you can:
Lean into what makes you unique (no “look at me” tactics required)
-Connect with your dream clients in real, genuine ways
-Build trust through consistency (not just volume)
-Grow your coaching business as an introvert (yes, it’s possible!)
If you’re a health coach or practitioner who cringes at the idea of self-promotion, this is your roadmap to building a business that feels right and attracts clients who truly get you.
If you found this helpful, hit subscribe so you never miss new strategies for growing your coaching business—quietly and authentically!
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
We coaches tend to be ambitious, growth-oriented, and maybe even a little perfectionistic.
Which sounds great… until it starts working against us.
Instead of creating freedom, it can leave us:
I just had this exact conversation with a fellow coach turning 40, and it hit home:
How do you balance being healthy, making an impact, and actually enjoying your life?
That’s what I unpack in this week’s podcast.
🔔 Subscribe for more honest, practical content that helps you build a thriving online wellness business that feels aligned, fulfilling, and fun
Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
What’s the unique edge you bring to your coaching business?
For Onnie, it’s her background in counseling — and the way she’s blended it into coaching has created something powerful + truly her own.
In our chat, she shared her biggest lessons since starting her business in 2019 👇
✨ Shifting your niche (without starting over)
✨ Why keeping it simple really is the secret
✨ Redefining success + failure
✨ How she landed press, magazine features, AND a TEDx talk (!)... without social media burnout
✨ Using your professional background as your superpower in business
Onnie’s story is packed with insights you can apply right now.
You can follow along with Onnie here:
https://momswithoutcapes.com/
www.themwcpodcast.com
https://www.instagram.com/MomsWithoutCapes
https://www.facebook.com/MomsWithoutCapes
https://www.facebook.com/groups/995909394073320
🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.
Watch my free training that shows you 'The 5 Proven Keys to Building a Successful Health Coaching Business—Introvert-Style': https://kristinhartjes.com/introvertsguidetobiz
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
For so many coaches, finding the “right” marketing strategy becomes a never-ending quest.
They hop from one guru to the next—following every formula—only to end up feeling inauthentic, burnt out, and frustrated with the results.
And the worst part?
They start thinking, “What’s wrong with me? Why did it work for them but not for me?”
Here’s the truth: it’s not you.
The problem is you’re following someone else’s roadmap for their business—not yours.
Your business is unique.
Your way of connecting, serving, and creating impact is unique.
And that’s why following your intuition isn’t just a nice idea—it’s essential for building a business that’s sustainable, enjoyable, and truly yours.
When you do, something shifts:
✨ The right opportunities show up
✨ Referrals and partnerships appear
✨ You find your flow—and business feels lighter
This episode will show you exactly how to create a marketing plan that honors your intuition and gets results.
🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.
Watch my free training that shows you 'The 5 Proven Keys to Building a Successful Health Coaching Business—Introvert-Style': https://kristinhartjes.com/introvertsguidetobiz
If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply
CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/
From the publisher's feed