"Eileen is a Social Physicist and Media Investment Strategist with an empathetic heart centered in a casing of imagination and the Founder/CEO of ideality.com and Blitz Media Labs. In the 1980's Eileen authored a college text book on advertising called, Blitz: You Are What You Pretend To Be, a hands-on book to help students become proficient in media buying. She taught classes at Southwest Texas State University and has instructed many advertising professionals around the country with Media Buying Academy. She has been the visionary force in presidential campaigns, global advertising campaigns, internet strategies, and creating reality platforms. Eileen is a past president of the Austin Advertising Federation. In 1995-96 she was awarded The American Advertising Federation's District's Member of the Year for her work." (from her website, www.ideality.com)

Her work at ideality.com has earned the UK's prestigious Content Creation Award, along with earning her a Best of the Best award and placement in 2020's Who's Who in the US.