Jeremy Bradley has long talked about his lack of interest in social media. "I know you don't care what I'm doing every minute of the day and you shouldn't what I'm doing every minute of the day." But, that doesn't stop JB from observing and critiquing what people do and say online. He talks about people soliciting advice and information online: Asking if Costco is open on a holiday rather than calling the store or looking online. What about a parent asking if a kid can have certain medication? Wouldn't the smartest thing be to check with a doctor or pharmacist? Nah, ask a bunch of randos on social media. Also, are websites and apps going too far with what personal information they collect from you? JB talks about a website's weird "digital wall" for its customers.