Episode Notes and Resources:

In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious, reasons people don't use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To F*ck Up A CRM System: Learning From Others Mistakes” and “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.”

Michael Hudlow on LinkedIn:

https://www.linkedin.com/in/mmhudlow/

Michael Hudlow’s Website:

https://www.bitxiacrm.com/

Michael M. Hudlow’s Books:

“How Not To F*ck Up A CRM System: Learning From Others Mistakes”:

https://a.co/d/hkbJZRw

“How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI”:

http://tinyurl.com/mr2depya