You Can Never Have Enough Data – Photis Patriotis of Gritsee (DH137)

There's never too much information your business can gather. But how do you sift through the data?

Photis Patriotis is the founder of Gritsee, which is an AI solution based business that seeks to optimize the operations of kitchens and businesses. It only takes seconds for artificial intelligence to find solutions to known — and unknown — problems using video and data-collecting software. 

“The main thing is there was just a ton of data missing,” says Gritsee's Photis Patriotis on the Digital Hospitality podcast, hosted by restaurant owner (and Gritsee partner) Shawn P. Walchef of https://calibbq.media. “What’s going on for every single order.”

Check out this interview with Gritsee CEO Photis Patriotis to learn about moving food delivery to the future, using artificial intelligence, and how relationships still matter even in a digital world.

https://youtu.be/avARc9iLAh4

WATCH GRITSEE INTERVIEW ON YOUTUBE

3 Takeaways from this Episode —

It’s Always Better To Know Than To Not Know: Photis Patriotis and Gritsee is in the business of collecting and delivering data. The success of a business hinges upon the illumination and addressing of blind spots. Patriotis’ speaks about how his company provides just that.

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Defining The Easy Is The Hard Part: Gritsee is in the business of collecting and delivering data. The success of a business hinges upon the illumination and addressing of blind spots. Patriotis’ speaks on how his company provides just that.

[WATCH]

Relationships Still Matter In The Digital World: Despite the near elimination of the need to be physically in the vicinity of another human being, building relationships still reign supreme when it comes to business. The service industry requires trust, and trust is the both the bedrock for and product of positive relationships; even in the virtual space.

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Gritsee CEO Photis Patriotis

Few industries have seen a bigger shift in business practices than the food, restaurant, and hospitality industries. With a sea change comes a new set of issues and oversights that could be causing businesses to hemorrhage dollars.

Cali BBQ and others use Gritsee to help improve our kitchen operations in the fast-paced and constantly evolving restaurant and ghost kitchen business. 

Tracking the detailed information that comes with a restaurant can be time consuming, and leaving it to humans is also leaving room for human error. That’s where Gritsee helps.

Founder Photis Patriotis’ extensive background in tech and imaging birthed the idea of video surveillance as a data gathering tool.

"Just using video is such a cheap and comprehensive way to be able to get way more of this data. Figuring out what happened to every single order that left your location is super valuable and becoming more valuable."

With the influx of online ordering and third party delivery services, and the more potential customers are using online reviews to help them decide if they are going to remove potential as a descriptor and become an actual customer, there is a need for restaurants to be able to assess any gap that may have caused a bad review or gaps in productivity.

As Patriotis describes, “You get a weird review or something happens, you know? How do you track down whether you messed up or not?”

“Especially now that there are third parties, you’re giving your food to somebody else and then now they’re responsible for your food; for how your brand is perceived. You know?”

Restaurant Operational Challenges Solved with Real-World Data

1. Labor Management:

Gritsee saves managers time by letting them do observations and analysis from anywhere. It also helps trim down on labor time while improving performance by identifying problem areas.

2. Reviews and Refunds

Auditable data from Gritsee keeps you in control lets you fight undue refunds from delivery companies or remediate bad reviews.

3. Process Optimization