Marketing is everything, and big part of that is ads. I know, it’s a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand. Resource Check Out Street Text Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What’s up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you’re a woman, you’re shopping for shoes. I know you are. Don’t lie to me. And if you are, that shoe started following you all over the internet. 00:08:42:18 – 00:09:03:19 Unknown That’s called retargeting. If you’re dude, man, I know maybe you’re looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing’s following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website. 00:09:03:21 – 00:09:22:10 Unknown But it is such a busy world that literally they’re going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don’t know what you did, but you did something. And it happened over multiple touches and eventually you won him over. 00:09:22:12 – 00:09:38:13 Unknown That’s sort of the idea here with retargeting. And what we’re going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you’re not running ads well and your content isn’t good organically, well then how is anyone going to see it? 00:09:38:13 – 00:09:56:16 Unknown So we’re going to solve all those problems on today’s episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he’s really cold right now because he’s like in the thunder, like, I think he’s like an Antarctica or something. But welcome to the show. 00:09:56:16 – 00:10:14:10 Unknown Why don’t you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I’m super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs. 00:10:14:10 – 00:10:40:09 Unknown So we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That’s kind of been the main thing that a lot of people know us about. But what they don’t really know behind the scenes is that to be successful on those platforms, it’s really about building up the content, the no lack of trust and having a lot of rotating content that’s going to warm people up and help you convert those leads because you know it’s top of funnel and but the industry is changing. 00:10:40:09 – 00:10:58:12 Unknown You know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it’s a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation. 00:10:58:12 – 00:11:13:10 Unknown Yeah, it’s sort of weird. If you do a version with video, you’re like, You watch that. Wow, it’s crazy. I know you actually watch that. But yes, people will watch your stuff. But here’s the key. Guys know like and trust because no one hires a stranger, especially when they’re selling like the biggest asset that they’re ever going to use with. 00:11:13:12 – 00:11:29:24 Unknown But here’s here’s my I don’t think you could be online without retargeting today. What’s your opinion on that? Yeah, I agree. We actually even say it’s probably one the first things you should do. You’ve got a website, you know, you’ve got, you know, maybe even you know, you do open houses, you collect names, numbers, you put them in your database. 00:11:30:05 – 00:11:51:22 Unknown If you’ve got nothing to stay in front of all of those people automatically, then you’re just missing out. They’re going to forget who you are. So really what you should be doing even before you leave you generate leads is you should actually have a bunch of content that’s out there that when people hit the website or they see something of yours for the first time, you’re now circling around them or sticking around them and showing up in all the different places they show up with. 00:11:51:22 – 00:12:13:14 Unknown Remarketing content and remarketing can seem like a big, complicated process, but it’s really not, you know, and it can be done quite simply. There’s just a few key audiences that you need and a few pieces of content that you need that are like staples, and then you can just build from there sites and simple and you guys, why this is like really important is think about it’s got a real stakes. 00:12:13:15 – 00:12:32:04 Unknown I think when people get out of their business it’s easier for them to that’s how it applies to mine. So let’s just

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