In an ideal world, all B2B research would result in a tidy heap of statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.

But, as we know, fantasy is rarely reality.

This holds true with B2B research. Many B2B tech companies would love to commission sweeping surveys that yield conclusive insights about the market.

Unfortunately, given that B2B tech is a rather niche field, it is often extremely difficult to get an appropriate sample for mathematically responsible conclusions.

In this episode, I walk through some of the unique challenges of conducting quantitative research for B2B tech.

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