Takeaways

• Kimberly Kirt has a background in fitness and marketing.
• She emphasizes the importance of understanding the audience.
• Branding should reflect the values and mission of the business.
• Social media is a full-time job for many business owners.
• Consistency in posting is key to engaging an audience.
• Viral marketing is about human intrigue and engagement.
• Content should be tailored to the target audience's language.
• Choosing the right social media platform is crucial for success.
• Building strong client relationships is essential for business growth.
• Future plans include creating a course for new businesses.

Summary

In this conversation, Kimberly Kirt shares her journey from being a fitness instructor to a digital marketing expert specializing in fitness and wellness businesses. She discusses the importance of understanding the audience, building a strong brand identity, and the role of social media in business growth. Kimberly emphasizes the need for consistency in marketing efforts and the strategies for creating engaging content. She also touches on the significance of client relationships and her future plans for Champagne Lion, including creating a course to help new businesses navigate the marketing landscape.

Champagne Lion

Website: https://champagnelion.com/

IG: @champagnelion.us

IG: @kimberlki

Takeaways

• Being an involved parent requires intuition and commitment.
• It's crucial to separate the roles of parent and coach.
• Encouragement and support are key to a child's success in sports.
• Understanding the difference between coaching and parenting is vital.
• Youth sports should be fun and not overly pressured.
• Perspective is important; sports are just one part of life.
• Recognizing signs of burnout in young athletes is essential.
• Parents should focus on their child's overall development, not just sports.
• The influence of society can pressure parents into over-investing in sports.
• Kids should be allowed to explore multiple sports for balanced development.

Summary

In this episode, Rockne O'Leary interviews Kevin O'Connor, a seasoned entrepreneur and parent of a professional goalie, discussing the intricacies of parenting in youth sports. Kevin shares his journey, emphasizing the importance of being an involved parent while distinguishing between the roles of parent and coach. He reflects on the pressures of youth sports, the significance of perspective, and the signs of burnout in young athletes. The conversation also touches on the societal influences on youth sports and the benefits of allowing children to explore multiple sports. Kevin concludes by discussing his current mentorship endeavors, highlighting the need for community and support among men.

Sound Bites

• "Choose parenting over coaching."
• "It's a marathon, not a sprint."
• "Youth sports are a business."

Kevin O'Connor:

https://www.menofmeans.org/

Summary

In this episode of the You Can't Fool You podcast, host Rockne O'Leary and guest Ryan Devlin delve into the world of Gaelic football, exploring its community aspects, the challenges of learning the sport, and the cultural significance it holds. They discuss the journey of youth in Gaelic football, the importance of leadership and teamwork, and the coaching philosophies that shape young athletes. The conversation highlights the passion and dedication required to excel in the sport, as well as the invaluable life lessons learned through participation. In this conversation, Rockne O'Leary discusses the importance of mental toughness and training standards in sports, particularly in Gaelic football. He emphasizes the need for a team mindset and the role of local competitions in fostering community and competition. O'Leary also highlights the growth of Gaelic football in America, the recruitment of players, and the significance of creating a positive experience for newcomers. He reflects on the challenges of maintaining identity beyond sports and shares his aspirations for the future of Gaelic football, including the goals for his team and the celebration of their 40th anniversary.

Takeaways

• The community aspect of Gaelic football is vital for newcomers.
• Youth players often have a strong connection to their local clubs.
• Leadership in sports is about building relationships and respect.
• Coaching should focus on developing a competitive mindset in young athletes.
• Attitude and effort are the two key factors for success in sports.
• The journey from youth to senior levels in Gaelic football is structured and competitive.
• Players often play for the love of the game rather than for financial gain.
• Experiences in sports can teach humility and teamwork.
• The culture of Gaelic football fosters a strong sense of belonging. Mental toughness is crucial for excelling in sports.
• Training habits directly influence game performance.
• Team sports require a collective mindset over individualism.
• Standards set by coaches and management impact team success.
• Local competitions foster community pride and competitiveness.
• Gaelic football is growing in America with increased American participation.
• Recruiting players involves creating a positive experience.
• Life beyond sports is essential for personal growth and identity.
• Understanding that sports are part of life, not the entirety of it.

Sound Bites

• "It's the community that makes it great."
• "You play football for the nights out."
• "Gaelic football is a mix between rugby and soccer."
• "You have to work twice as hard for just half a chance."
• "Your attitude determines how successful you are."
• "Mental toughness will be a big thing for me."
• "How you practice is how you play."
• "It's always something bigger than yourself."
• "Standards you put in place reflect success."
• "The biggest stage out here is coming to your city."
• "American inclusion is growing in Gaelic football."
• "Young Irish are a great club, I went there."
• "There's more to life than just that."
• "Goals for the season is to win the North American titles."

Summary

In this episode of the you can't fool you podcast, host Rockne O'Leary interviews Brooke Dickerson, a talented beach volleyball player who shares her journey from being a student-athlete to a businesswoman. They discuss the challenges of identity after sports, the differences between beach and indoor volleyball, and the importance of mental training in athletics. Brooke reflects on her experiences at Florida State and Alabama, highlighting the competitive nature of beach volleyball and the significance of mental toughness in achieving success. In this conversation, Brooke Dickerson shares her journey as a volleyball player, discussing the challenges of inconsistency in performance and the importance of mental toughness. She emphasizes the role of self-talk and body language in sports, and how these lessons translate into everyday life. Brooke also reflects on her physical training regimen and the adjustments needed when transitioning between beach and indoor volleyball. Finally, she shares her current projects and how her athletic background continues to influence her professional life.

Takeaways

• Brooke emphasizes the importance of having multiple identities beyond being an athlete.
• She struggled with her identity after her competitive volleyball career ended.
• Involvement in various activities helped her maintain a sense of self outside of sports.
• Beach volleyball requires players to find their own partners and tournaments, making it more independent than indoor volleyball.
• Brooke's proactive approach in seeking recruitment opportunities was crucial for her success.
• She highlights the importance of mental toughness and visualization in sports performance.
• The competitive nature of beach volleyball can create challenges within team dynamics.
• Brooke's experiences at Florida State were marked by a supportive environment and strong team camaraderie.
• She faced a learning curve in adapting to the unique structure of beach volleyball competitions.
• Mental training became a key focus for her, leading to improved performance. Inconsistency in performance often relates to mental toughness.
• Focusing on one play at a time is crucial in sports.
• Throwing away a bad play can help reset your mindset.
• Self-talk can significantly impact performance and confidence.
• Choosing positive affirmations before games boosts confidence.
• Body language affects not only personal performance but also teammates.
• Strength training is essential for explosive sports like volleyball.
• Transitioning between sports requires adjustments in technique and mindset.
• Nutrition plays a vital role in athletic performance and recovery.
• Skills learned in sports can be applied to professional and personal life.

Sound Bites

• "Part of the game is very important."
• "Focus on one serve at a time."
• "Throw away the bad play."
• "Self-talk feeds the good wolf."
• "Choose three positive words before a game."
• "Negative energy breeds like wildfire."
• "Strength training was huge for us."
• "What kind of athlete would I have been?"

Brooke Dickerson: 

IG: @brookie_dickerson

IG: @dickerson_diys

Summary

In this episode of the You Can't Fool You podcast, Coach Joe shares his inspiring journey from a standout athlete to a high school football coach, and his battle with early onset Parkinson's disease. He discusses the importance of building a winning culture in sports, the challenges faced in youth sports, and the significance of resilience, mentorship, and playing multiple sports. Coach Joe emphasizes the role of sports in character development and the need for a supportive environment for young athletes. In this conversation, Joseph Possenti shares his journey from being a professional athlete to facing the challenges of Parkinson's disease. He emphasizes the importance of camaraderie and teamwork in sports, reflecting on the relationships built during his playing days. Joseph discusses his initial struggles with the diagnosis, the emotional toll it took, and how he eventually found strength through support from family and community. He highlights the significance of prioritizing health and well-being, advocating for others with Parkinson's, and the rewarding experience of helping those in similar situations.

Takeaways

• Joe emphasizes the importance of building a strong culture in sports.
• Resilience and adaptability are key traits for success in sports and life.
• Youth sports should focus on character development, not just winning.
• Playing multiple sports can enhance athletic skills and teamwork.
• Mentorship from coaches and figures outside of the family is crucial for youth development.
• Parental pressure can negatively impact children's sports experiences.
• Kids thrive in structured environments that promote discipline and teamwork.
• Failure is a valuable teacher in both sports and life.
• The camaraderie built in sports is essential for personal growth.
• Sports should be fun and enjoyable for young athletes. Connection and relationships are the core of sports.
• The camaraderie in a locker room is irreplaceable.
• Facing challenges together builds strong bonds.
• Parkinson's diagnosis can be isolating but support is crucial.
• Finding purpose in helping others can be empowering.
• Prioritizing health leads to a more fulfilling life.
• Resilience is built through support from loved ones.
• Exercise and community programs can significantly improve quality of life.
• Sharing personal stories can inspire and uplift others.
• Kindness and empathy are essential in overcoming adversity.

Sound Bites

• "It's supposed to be fun."
• "Play as many sports as you can."
• "You need your guys around you."
• "I miss being around the guys."
• "You got to get off the bench."
• "The disease can really isolate you."
• "You got too much to live for."
• "I like helping people."
• "You need to be kind to people."

Summary
In this episode of the You Can't Fool You podcast, Rockne O'Leary interviews Jude DiGiacomo, the owner of Foo Dog Printing. They discuss Jude's journey from being a D3 football player to transitioning into the world of entrepreneurship through screen printing. Jude shares his experiences of navigating career changes, the importance of fitness, and the challenges of starting a business during the COVID-19 pandemic. The conversation highlights the lessons learned from sports and how they apply to business, emphasizing resilience, discipline, and the significance of building relationships. In this conversation, Jude DiGiacomo shares his journey in the world of shirt printing, discussing his first experiences, the evolution of his business, and the importance of community and networking within the screen printing industry. He highlights the process of ordering custom shirts, current projects, and the significance of messaging in t-shirt design. The discussion also touches on personal superstitions related to sports and Jude's aspirations for the future of his business, including the recent acquisition of an automatic press to enhance productivity.

Takeaways

• Jude DiGiacomo transitioned from accounting to entrepreneurship.
• Fitness and health are priorities for Jude.
• Starting Foo Dog Printing was a creative outlet for Jude.
• Building relationships is key in business.
• Sports teach valuable life skills applicable to entrepreneurship.
• Resilience is crucial when facing career changes.
• Finding passion is essential for long-term success.
• Teamwork and accountability are important in both sports and business.
• A strong brand identity can enhance business recognition. 
• Jude printed shirts for fun during high school and later for clients.
• The process of ordering shirts varies based on the relationship with the customer.
• Networking with other screen printers has been beneficial for Jude.
• The messaging on shirts can significantly impact their popularity.
• Jude recently acquired an automatic press to improve efficiency.
• Future aspirations include hiring help to manage business operations.

Sound Bites

• "Your sport isn't what defines you."
• "I just set up fundraisers for schools."
• "It's fun to have a name and logo."
• "I enjoy it. It's fun."
• "I remember the first shirt I ever printed."
• "I like printing for construction companies."
• "I just got an automatic press recently."
• "I wore it when we went to the playoff game."

Jude DiGiacomo

https://foodogprinting.com/

IG: @foodog.printing 

Summary
In this episode of the You Can't Fool You podcast, host Rockne O'Leary speaks with mental performance coach Kelsey Gustafson about the importance of mental training for athletes. They discuss the role of self-belief, the impact of ego, and the significance of preparation in enhancing performance. Kelsey shares insights on how to build confidence, manage negative thoughts, and the influence of social media on young athletes. The conversation emphasizes that mental performance coaching is not just for those with problems but is a valuable tool for all athletes seeking to improve their game.

Takeaways

• Mental performance coaching helps athletes overcome internal barriers.
• Self-belief is crucial for peak performance.
• Ego can hinder development and performance.
• Confidence is built through action and preparation.
• Social media often presents a distorted view of success.
• Mental skills are life skills that benefit beyond sports.
• Young athletes can struggle to connect mental performance concepts.
• Negative self-talk can be countered with positive affirmations.
• Preparation enhances confidence and performance.
• Athletes should seek unbiased support for mental challenges.

Sound Bites

• "Ego kills development."
• "Sports is what you do, not who you are."
• "Confidence is the willingness to try."

The Vertigo Centre

https://thevertigocentre.com/

Kelsey Gustafson

http://www.kelseygcoaching.com

IG: @coachkelseympc

Summary
In this episode of the You Can't Fool You podcast, host Rockne O'Leary interviews Carla, a certified personal trainer and competitive bodybuilder. Carla shares her journey from being a hairdresser to starting her own fitness business, True Hustle Fitness. She discusses the importance of support systems, the mental challenges of bodybuilding, and the significance of commitment and accountability in achieving fitness goals. Carla emphasizes the need for a balanced approach to nutrition, advocating against food restrictions and promoting a positive mindset. Throughout the conversation, she highlights the lessons she imparts to her children about resilience and hard work. In this conversation, Carla discusses the importance of nutrition as a lifestyle rather than a diet, emphasizing the need to fuel the body for optimal performance. She highlights the differences in nutrition goals between men and women, the significance of pre- and post-workout nutrition, and the role of family in promoting healthy eating habits. Carla also addresses the quality of food, advocating for fresh ingredients while allowing for flexibility. She reflects on her past experiences and shares her aspirations for the future, including her upcoming competition preparation.

Takeaways

• Carla transitioned from hairdressing to fitness coaching after having children.
• True Hustle Fitness was born from a desire to help others achieve their fitness goals.
• Support from family is crucial when pursuing new ventures.
• Going all in on a commitment can enhance the overall experience and results.
• Accountability from a coach is vital for maintaining discipline.
• Teaching children the value of resilience is important for their growth.
• Nutrition should not involve restrictions to avoid failure.
• Finding joy in the process is key to consistency in fitness.
• Mental clarity is achieved through regular workouts and bodybuilding.
• Carla encourages her clients to embrace the journey and not just the destination. Nutrition should be viewed as a lifestyle, not a diet.
• Fueling the body is essential for performance in sports and daily life.
• Women often focus on weight loss, while men may prioritize muscle gain.
• Proper nutrition is crucial for young athletes to avoid lightheadedness during workouts.
• Pre-workout meals should include quick-digesting carbs for energy.
• Post-workout nutrition should focus on protein for recovery.
• Involving family in healthy eating habits sets a positive example for children.
• Quality of food matters; fresh ingredients are preferable to processed ones.
• Teaching kids about nutrition helps them make better food choices.
• Carla wishes she had started her fitness journey earlier in life.

The Vertigo Centre

https://thevertigocentre.com/

Sound Bites

• "The busier the better."
• "You can do hard things."
• "I just love it."
• "We don't restrict any food."
• "It's not a diet, it's a lifestyle."
• "Nutrition is the hardest part."
• "Protein helps with recovery."
• "The fresher the better."
• "Eat and just train hard."

Carla O'Donnell

IG: @carla_odo_fit_

https://www.truehustlefitness.com/

Summary
In this episode of the You Can't Fool You podcast, host Rockne O'Leary and guest Dion Shaw discuss the critical distinction between an athlete's identity and their sport. They explore the importance of mentorship, the journey into coaching, and the necessity of developing young athletes not just in their sport but as individuals. The conversation emphasizes the role of structure, discipline, and coachability in achieving success both on and off the field. In this conversation, Dion Shaw and Rockne O'Leary discuss the critical importance of being coachable in sports and life. They explore how youth athletes can learn valuable life skills through football, particularly the ability to overcome adversity and set high expectations. The discussion emphasizes the role of accountability and the need for a supportive coaching environment to foster personal development. Dion shares his experiences and insights on how to guide young athletes to become better players and individuals, highlighting the significance of adaptability and continuous learning.

Takeaways

Your sport is just what you do, not who you are.
Coaching is about impacting lives beyond the game.
Development is crucial for young athletes.
Discipline and resilience are key traits for success.
Coaches must set a standard for their athletes.
Structure in coaching leads to better outcomes.
Kids need to see the process to appreciate the product.
Being coachable is essential for both athletes and coaches.
Consistency in training builds long-term success.
Mentorship can change the trajectory of a young athlete's life. Coaches must also be coachable to foster development.
Adversity is a universal experience that shapes character.
Setting high expectations is essential, but so is adaptability.
Overcoming adversity is a key life skill learned through sports.
Accountability is crucial for both coaches and players.
The right mindset can transform challenges into growth opportunities.
Building a supportive environment enhances athlete development.
Personal responsibility is vital for success in sports and life.
Coaching is about more than just the game; it's about life lessons.
Instilling values early can lead to long-term success.
Sound Bites

"Your sport is just what you do, not who you are."
"Developing is not just the sport part."
"You can't cheat the process."
"You gotta be coachable."
"You have to be coachable."
"The adversity part is crucial."
"You gotta know how to rebound and move forward."
"You have to overcome adversity, man."
"The work still has to get done."
"You have to be coachable and teachable."
"You have to sharpen all aspects."
Sponsor

The Vertigo Centre

https://thevertigocentre.com/

Dion Shaw

IG: @dshawtheguru

Summary
In this episode, Rockne O'Leary speaks with Jimmy, the founder of Gaelic Gridiron, about the growing popularity of American football in Ireland. They discuss the differences between Gaelic football and American football, Jimmy's personal journey into the sport, and the challenges he faced while promoting American football in Ireland. The conversation also touches on the importance of resilience, self-belief, and the joy of pursuing one's passions. Jimmy shares his aspirations for the future of Gaelic Gridiron and the potential for American football to thrive in Ireland.

Takeaways

• American football is rapidly gaining popularity in Ireland.
• Gaelic football and American football have significant differences in gameplay.
• Jimmy's journey into American football began with a Super Bowl viewing.
• The American Football League in Ireland has a long history, despite its challenges.
• There is now a youth league for American football in Ireland.
• Transitioning to sports journalism was a gradual process for Jimmy.
• Resilience is key in facing criticism and pursuing passions.
• Balancing a full-time job with a passion for sports media is challenging but rewarding.
• Self-belief is crucial for success in any field.
• Enjoying the process is essential for long-term commitment to a passion.

Sound Bites

• "The sky is the limit."
• "You have to enjoy it."
• "Don't wait. Just do it."

Jimmy English & Gaelic Gridiron 

https://gaelicgridiron.com/

https://gaelicgridiron.com/gaelic-gridiron-podcast/

https://www.youtube.com/@gaelicgridiron

Sponsor: The Vertigo Centre

https://thevertigocentre.com/