With a background in engineering, bioinstrumentation, and product management, he’s not your average marketer or chief exec.

He’s spent his time in the trenches, learning, observing patterns, and now he’s adapting that knowledge to disrupt fusty old GTM practices and create exponential demand gen.

In this episode, Chris Walker, the charismatic CEO of Refine Labs, gives me a stimulating glimpse inside the mind of a wunderkind demand accelerator.

Over the course of this conversation, we’ll discuss:

- The best 3 ways to learn the truth about your customers

- Creating content for omnichannel dominance

- Getting your CAC in the right place

- How eliminating budget waste drives innovation

- Approaching rev gen like a manufacturing process  

Resources mentioned during the podcast:

- The State of Demand Gen podcast, hosted by Chris Walker  

Have an idea for a guest or show topic? Email me at [email protected].

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