About this episode:

Creativity is a curious thing. Firstly, it’s like a muscle, the more you train it, the stronger it becomes. But it’s also true that when you overextend it and want to get it all done at once, you exhaust and burn it, creating the thought of creativity emptiness and boycotting your next creative session. When you investigate and see other ideas, you get inspired and come up with better concepts and works each time. It is true that pressure is not creativity’s best friend, but there’s a secret recipe to it.

By Valentina Garay

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