Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are the best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants? It’s not all doom and gloom either! You can be a positive influence online and leverage your existing audience to amplify your message and raise awareness about you. In this session, you will how to do that too!

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