Company culture isn’t a perk or a poster on the wall. In this episode, Jimmy explains why culture must be designed with intent, not left to drift.

He unpacks how clear expectations, consistent behaviours and visible leadership turn culture into something practical – a framework that helps people perform better, make smarter decisions and pull in the same direction.

Liz Barclay meets Jimmy Barber – who helps organisations perform better by fixing the culture that shapes how people actually work.