You've started the journal. The morning routine. The app. And for about 12 days, it felt like this time was different. Then you missed one day. And instead of picking it back up, your brain said "you already blew it" — and the whole thing quietly disappeared.

You've probably told yourself you're not consistent. That you lack discipline. That something is wrong with you because you can run an entire department but you can't keep a morning routine past two weeks.

Nothing is wrong with you. You've been building systems with only one version — the perfect version. And perfection has an expiration date. It's usually about 12 days.

In this episode, I'm breaking down The Start-Stop Cycle — the real reason capable women quit things that are actually working — and the system I built to finally break it.

In this episode:

• Why the things you keep quitting were actually working (and why you stopped anyway)
• The difference between a consistency problem and a perfection problem — and why it matters
• The three-version framework: full, scaled, and minimum (all three count)
• The 70% Standard: why imperfect consistency beats perfect consistency that quits
• The re-entry rule that breaks the Monday Reset cycle for good
• The 30-Day Lock: how to make a new system hold long enough to become structural

Get the tool from this episode:

The 30-Day Lock System — the three-version framework, the re-entry rule for missed days, and a daily two-minute check-in. DM me RESET on Facebook facebook.com/mamatransform and I'll send it to you.