Most accounts don’t actually have a funnel.

They have one message being pushed to everyone.

In this episode, I break down why understanding the customer journey in paid social is critical and where most businesses/marketers get it wrong.

Because it’s not just about traffic or targeting.

It’s about saying the right thing at the right time.

We get into:

•  Why TOF, MOF, and BOF require completely different conversations 
•  How misaligned messaging quietly kills performance 
•  Real examples of what each stage should actually sound like 
•  Why your creative is shaping your targeting (whether you realize it or not) 

If your ads feel inconsistent or conversion rates don’t make sense…

There’s a good chance this is where things are breaking.

If this episode changes how you think about your funnel, send it to someone still running the same ad to every audience.

And if you want more of this - find me on LinkedIn.