We've all been there—watching "Potential Spam" flash across our screens and hitting decline without a second thought. In this episode, we share how answering unknown calls has led to real business, including a lead Steven picked up just hours before recording. We break down why paying for leads won't help if you're not already comfortable answering your phone, and why getting through 100 "nos" might be the best practice you can get. Sometimes the biggest opportunities come from the calls we almost didn't take.