In this episode, we challenge the conventional wisdom that winter is the worst time to list your home. We explore how reduced competition during winter months can actually create better opportunities for sellers, and discuss strategic pricing approaches that work year-round. We also dive deep into our different CMA methodologies and share proven techniques for winning listings through professional presentation and building genuine rapport with clients.

We dive deep into how the real estate market is shifting away from the "no contingencies" frenzy and why pre-inspections are becoming essential again. We share real examples of how pre-inspections can save time, money, and prevent deals from falling apart, plus discuss strategies for positioning sellers competitively in today's changing market. We also cover home warranty strategies and the importance of having those difficult but transparent conversations with clients upfront.

In this episode, we tackle the reality that everyone has an opinion about how we work, live, and conduct business. We discuss how to build thick skin over time, handle criticism from all directions, and recognize when burnout is creeping in. We share personal stories about being called everything from workaholics to deflated, and explore how growth and change are necessary parts of our journey—even when others don't understand or appreciate our evolution.

In this episode, we explore how cutting through the fluff and having direct, honest conversations leads to better outcomes in real estate. We discuss why over-preparing can hurt your listing presentations, how to read clients and adjust your communication style, and the importance of being strategic rather than scripted. From buyer consultations to tough negotiations, we share practical tips for building trust through authentic communication that serves our clients' best interests.

In this episode, we dive deep into how leadership energy flows downhill, especially when the real estate market feels chaotic. We share real examples of staying calm during crazy inspection requests and difficult negotiations, while discussing how to build team culture that withstands market shifts. We explore the balance between being authentic with your team about challenges while not dragging them into your personal chaos, and why consistency in team building activities matters more than big budgets.

In this episode, we dive deep into why you should never let a transaction die in your hands, even when faced with lowball offers or difficult negotiations. We share real stories of how strategic countering turned deals that seemed dead into successful closings, including one where a $40,000-under offer eventually became a full-price acceptance. We explore the psychology behind rejections versus counters, the power of multiple counter strategies, and how putting your ego aside can lead to better outcomes for your clients.

In this week’s episode, we take a break from the norm and have some fun dreaming big. We talk about our dream homes—unnecessary but awesome features included—like tunnels, panic rooms, and golf simulators. We also swap stories about tornado warnings, island vacations, and the joys of slowing down. This episode is all about gratitude, connection, and reminding ourselves that kindness and adventure go hand in hand.

In this episode, we break down the “zero out” protocol—a mindset shift around emails, texts, and daily priorities. We explore how structure can protect your energy, how rhythms help your team stay aligned, and why calendar discipline isn't optional. We also talk through real-life hacks like time-blocking, auto-responses, and SOPs for yourself. This one’s all about working smarter, not just harder.

In this episode, we dive into why most newsletters fall flat—and how Ashley flips the script. We talk about building real connection through consistent outreach, blending local updates with human moments that matter. Ashley breaks down her two-newsletter system and shares the real impact it has on her community and client base. We also discuss the power of being vulnerable, relatable, and genuinely helpful.

In this episode, we sit down with our friend and HGTV-featured broker, Ben Argall, to dive into his creative journey from young artist to real estate developer. We talk about what it's like filming for national TV, how he’s transforming Michigan’s Upper Peninsula, and why he’s so passionate about economic development and community growth. Ben shares his leadership style, lessons in confidence, and how working in alignment has helped him build a thriving business while staying true to who he is.