Sales. It’s one of the most misunderstood and most avoided skills in business.

In this episode, I sit down with sales and business mentor Jillian Murphy to unpack what actually drives sales success and why mastering this skill is non-negotiable for business growth.

Her message is clear: Sales isn’t about pressure. It’s about service.

In this episode, we cover:
-Why authenticity and integrity are the foundation of strong sales
-How to reframe sales as a conversation, not a transaction
-Overcoming sales anxiety and shifting your mindset
-The power of investing in yourself
-Why your audience doesn’t always know they need you and how to create problem awareness
-The energy and conviction required to lead confidently in sales

Jillian challenges the stigma around sales and reminds us that when you truly believe in what you offer, selling becomes an act of leadership.

If you’re building a business, growing your impact, or avoiding sales conversations altogether, this episode will shift your perspective.

Because the truth is, sales is the oxygen of your business. And mastering it starts with you.

Get in touch with Jillian here:
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