You 10.0 w/ Jonathan Treadway

You Don’t Have a Motivation Problem — You Have an Identity Problem


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You don’t keep falling off because you’re lazy. You fall off because your identity is still set to “inconsistent.” Identity is the operating system of your life—built through repetition, emotion, and survival. If you don’t upgrade it, your habits won’t stick and your results will always snap back to baseline.

In this episode, I break down:

  • How identity silently overrides your goals and routines

  • The three forces that programmed who you think you are (repetition, emotion, survival)

  • Why effort and willpower fail without an identity shift

  • Signs your identity is out of alignment (self-sabotage, imposter feelings, chaos = “normal”)

  • How to start changing it today with proof-based micro-promises (act like the next you before you fully believe you are them)

  • The core framework that locks it in: Mindset → Structure → Standards

Stop restarting your life. Raise the internal setting first—your actions will follow.

🔗 Free Resources & Next Steps:
The Rebuild – Free 5-day reset to uncover limiting beliefs & build momentum: https://rebuild.jonathantreadway.com
The Shift – A 7-day experience to build structure, raise your standards, and create sustainable momentum (no “overnight transformation” promises): https://shift.jonathantreadway.com

📲 Connect with me:
• YouTube: https://www.youtube.com/@jtread
• TikTok: https://www.tiktok.com/@jtr3ad
• Instagram: https://www.instagram.com/jtread

New episodes of You 10.0 w/ Jonathan Treadway drop every Tuesday & Thursday at 5 AM CT.


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You 10.0 w/ Jonathan TreadwayBy Jonathan Treadway