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April 02, 2026You Don’t Have a Revenue Problem. You Have a Targeting Problem | #13853 minutesPlayWhy bad targeting hurts every part of the sales processHow broad messaging kills conversionThe link between buyer pain and targetingWhy teams stay too broad for too longHow to tighten your ICP using real win/loss patterns...moreShareView all episodesBy Brandon Bornancin4.69595 ratingsApril 02, 2026You Don’t Have a Revenue Problem. You Have a Targeting Problem | #13853 minutesPlayWhy bad targeting hurts every part of the sales processHow broad messaging kills conversionThe link between buyer pain and targetingWhy teams stay too broad for too longHow to tighten your ICP using real win/loss patterns...more
Why bad targeting hurts every part of the sales processHow broad messaging kills conversionThe link between buyer pain and targetingWhy teams stay too broad for too longHow to tighten your ICP using real win/loss patterns
April 02, 2026You Don’t Have a Revenue Problem. You Have a Targeting Problem | #13853 minutesPlayWhy bad targeting hurts every part of the sales processHow broad messaging kills conversionThe link between buyer pain and targetingWhy teams stay too broad for too longHow to tighten your ICP using real win/loss patterns...more
Why bad targeting hurts every part of the sales processHow broad messaging kills conversionThe link between buyer pain and targetingWhy teams stay too broad for too longHow to tighten your ICP using real win/loss patterns