Efficiently Ever After

You Don't Have a Strategy Problem. You Have a You Problem. With Christine Manning


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Christine Manning spent nearly two decades in advertising before building and scaling Manning Canning, a CPG food brand and commercial kitchen facility. After 12 years and a successful exit in November 2024, she now coaches founders as the creator of The Founder Frequency, a 10-week program that helps business owners stop reacting and start leading intentionally.
In this episode, Christine and I get into the stuff nobody talks about in business coaching, like why having the right strategy isn't enough, what's actually happening when founders keep hitting the same revenue ceiling, and why your nervous system might be running your business more than you are.
We also get into it a little. Fair warning.
What we cover:

  • How Christine knew it was time to exit Manning Canning, even when the business still had room to grow
  • What "inner work matching outer ambition" actually means (and why it's not just journaling and vision boards)
  • The real reason founders don't execute on strategies they already have
  • Why your beliefs formed before age seven are probably influencing your business decisions right now
  • The difference between thoughts and feelings, and why most founders have no idea what they're actually feeling
  • How your nervous system state determines the quality of your decisions
  • Why busy days full of crossed-off tasks can still be completely unproductive
  • The mindset shift required to move from "maker" to "leader" inside your own business
  • Why selling is hard when your identity is tangled up in what you're selling
  • The productivity tip Christine gives everyone that she doesn't always follow herself


Connect with Aspen:

  • Take the free Business Dependency Audit and find out exactly where your business depends too much on you: Click Here
  • Grab the $17 Business Relief Toolkit, checklists that help you fix it: Click Here
  • Follow along on Instagram for behind-the-scenes: Instagram
  • Tools I actually use: ClickUp
  • Questions? DM me or email [email protected]


About Christine:Christine Manning is a business and mindset coach, neuroscience nerd, and the creator of The Founder Frequency. She brings two decades of marketing leadership and 12 years of building a CPG brand and commercial kitchen to her coaching work. She's also training as a somatic practitioner, which basically means she helps your body and brain get on the same page so your business can actually move.


Connect with Christine:

  • Website: https://christine-manning.mykajabi.com/
  • Christine on Instagram: @the.christinemanning
  • Christine on LinkedIn: Click Here


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Efficiently Ever AfterBy Aspen Peggs