Step into the hidden world of automotive design as we uncover the creative genius behind Roush's most impressive vehicles. Kevin and Dhruv from Roush Creative Services—the 65-person team responsible for transforming concepts into head-turning reality—reveal how they blend artistry with engineering to create machines that perform as spectacularly as they look.

Ever wondered what separates truly exceptional vehicle design? According to our guests, the secret lies in evolutionary rather than revolutionary changes that honor brand DNA while pushing boundaries. The Roush F-150 exemplifies this philosophy with its innovative integrated lighting that brings the Roush brand to life without abandoning the signature elements loyal customers recognize. This delicate balance of tradition and innovation creates vehicles that remain visually compelling decades after their release.

What truly distinguishes Roush Creative Services is their comprehensive approach—from initial sketches and 3D modeling to full-size prototypes and production-ready designs. Their work extends far beyond what most imagine, encompassing everything from high-performance Mustangs and F-150s to boats, aircraft, and even spacecraft for major companies. This diversity of experience enriches their automotive designs with perspectives that wouldn't emerge in a more narrowly focused studio.

The future of design at Roush embraces cutting-edge technology like VR modeling and AI-assisted rendering, not to replace human creativity but to amplify it. These tools allow designers to explore more possibilities faster while ensuring the human touch remains central to every Roush vehicle. After all, as Kevin and Dhruv explain, creating something that makes you look back after parking—that head-turning quality that defines a truly exceptional design—remains an art beyond what technology alone can achieve.

Subscribe and follow us on social media to continue exploring the innovation, engineering and raw passion behind everything Roush creates. The design journey from sketch to showroom is just one fascinating aspect of the Roush story we're excited to share.

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! 

In today's episode, we're exploring how performance and sustainability aren't just coexisting, but actually working together to define the future of transportation. Your hosts Jack Roush Jr. and Josh Massab are joined by Todd and Chelsea from Roush CleanTech. We explore how the same engineering that's helped Roush become the winningest name in racing is also bringing value and safety to communities around the country.

From the groundbreaking engineering advancements to stories of drag racing school buses, strap in and join us as we explore the future of transportation at Roush.

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! 

In today's episode, we're pulling back the curtain on Roush's manufacturing magic with Brad Rzetelny and Nick Collins, two of the masterminds behind the scenes. Rzetelny and Collins share their backgrounds and provide insights into Roush's flexibility in handling diverse projects, from military vehicles to electric and autonomous vehicles, and even supercars. They highlight the company's commitment to quality, the importance of a robust team, and the adaptability required to meet the needs of both OEMs and startups. The conversation also touches on the challenges of rapid technology changes in the industry, notable projects such as carbon robotics and Bollinger motors, and future trends, including the EV and aerospace sectors. From the latest tech advancements to the challenges and triumphs of memorable projects, this episode is one you don't want to miss.

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast and your ultimate pit stop for all things speed and adrenaline. Today, we're revving up our engines for an electrifying ride into the world of simulator racing. Strap in as we take a deep dive into the high-octane realm, exploring how championship sim drivers and real-life professional drivers harness the power of virtual tracks to sharpen their skills. We're going to unlock the secrets behind success on both on screen and asphalt with professional racers.  Sit down, listen in, and join us as we dig into both sim and real-life racing on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In today's episode,  we sit down with Roush Holding CCO Dean Massab and Jason Furr, VP of Business Development at Roush. We're hanging out with them and talking about the business strategy and the world beyond Roush Performance. Sit down, listen in, and join us as we dig into automotive and performance engineering on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In this special episode,  we sit down with Jack Roush III or JP as we call him. We're hanging out with him, learning more about his passions and life in the Roush family. Sit down, listen in, and join us as we dig into automotive and performance engineering on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In this episode,  we sit down with the Roush Performance Marketing crew to update you all on what's coming for 2024 at Roush! We're talking specialty builds with Brantley Gilbert, upcoming vehicle projects, new lifestyle events and more! Sit down, listen in, and join us as we dig into automotive and performance engineering on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In this episode,  we sit down with the Roush Performance Engines group to swap stories and learn more from the gearheads at the heart of Roush Performance. Sit down, listen in, and join us as we dig into automotive and performance engineering on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In this episode, we're talking all things engineering as we sit down with special guests Luke and Chad, engineers at Roush Performance. Sit down, listen in, and join us as we dig into automotive and performance engineering on You Don't Know Jack!

Welcome to the You Don't Know Jack! podcast, the official Roush Performance podcast! In this introductory episode, we're talking all things Roush and take you behind the scenes on what you may not know about the brand. We've also got a sneak peek at what's to come in 2024 - dare we say Mustang? Sit down, listen in, and join us as we kick off the first episode of You Don't Know Jack!