"Embrace what makes you different"

"Stand out from the crowd"

"Have a distinct point of view"

"Find your 'Blue Ocean'"

Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?"

In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client.

They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust.

“When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver

“If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈

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