Rooted In Revenue

You Earned It, Now Flaunt It: Marketing Your New Professional Designation

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You earned that certification. Now what?

If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your LinkedIn profile. Sound familiar?

In this episode of Rooted in Revenue, I'm sharing the exact 14-day launch plan I use with clients to transform professional certifications into credibility, conversations, and clients.

What you'll learn:

  • Why the first 48 hours after certification are critical (and what to update first)
  • The "badge reality check" that could be killing your credibility
  • How one announcement postcard generated 10 quality conversations
  • The LinkedIn "position hack" that notifies your entire network
  • A complete checklist to implement in just 2 hours

    • Whether you just completed training, earned a designation, or achieved any professional milestone, this episode gives you the roadmap to maximize your ROI.

    Episode highlights:

    • [2:00] The trust signal you're not using effectively
    • [5:00] Why print marketing still works in 2025
    • [8:00] Your 14-day certification launch plan
    • [10:00] The part-time position trick for LinkedIn visibility

      • Stop letting your credentials collect dust. It's time to make them work as hard as you did to earn them.

      ...more
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      Rooted In RevenueBy Susan Finch & Lany Sullivan
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