You’ve built a following on Instagram or TikTok — but they’re not turning into paying clients. So what’s going wrong?

In this episode of Business of Style, we unpack one of the most common frustrations personal stylists face: having engaged followers but very few bookings. You’ll learn why follower count doesn’t equal business success, the biggest mistakes stylists make on social media, and how content can attract admiration without action.

We also talk about the dangers of relying too heavily on social platforms, why you don’t need to become a content creator to be successful, and how to use social media strategically — without burnout.

If you’re tired of chasing followers and want to build a styling business that actually converts, this episode is for you.

And, don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow a successful business.

Disclaimer: The content of this podcast is for educational purposes and does not guarantee any specific outcomes.