Are you accidentally working for free?

In this episode of The Business of Style Podcast, Louisa Gabriel breaks down the subtle, yet common, ways personal stylists and image consultants give away their time, expertise, and energy without realizing it.

From spending hours creating social media content that doesn’t convert, to answering detailed style questions in DMs, to letting client boundaries slip, these “invisible freebies” can quietly drain your business's profitability.

Louisa shares practical ways to recognize where your time is being spent, set healthy boundaries, and start positioning your expertise for profit — not for free.

If you’ve ever felt exhausted by social media, overwhelmed by client demands, or guilty about charging for your services, this episode will help you take back control of your business, your time, and your value.

The Business of Style Podcast is brought to you by The Style Academy International®, a global leader in education and training for personal stylists and image consultants. To find out more about our training and resources, visit www.styleacademyintl.com

If you’re a personal stylist or image consultant struggling to attract your ideal clients, even though you’re posting consistently and doing “all the right things,” the problem might not be your marketing. It might be your brand alignment.

In this episode of The Business of Style Podcast, host Louisa Gabriel, founder of The Style Academy International®, dives deep into one of the most overlooked issues in the styling industry: brand misalignment.

Louisa explains how small inconsistencies between your niche, your image, and your messaging can silently push clients away, even if your work is great. You’ll learn how to identify when your brand is out of sync, why this misalignment damages trust, and exactly how to realign your brand to attract the right clients with ease.

Whether you’re a luxury stylist showing too many budget finds or an everyday stylist trying to sound “high-end,” this episode will help you reconnect your brand with the audience you actually want to serve.

You’ll discover:

• What brand alignment really means for stylists and image consultants

• The most common signs of brand misalignment

• Real-world examples of how misaligned branding confuses clients

• How to audit and realign your brand to attract your ideal client

• Why authenticity — not perfection — is the key to building a profitable styling business

🎯 This episode is for:
Personal stylists, image consultants, and aspiring stylists who want to refine their brand, strengthen their positioning, and attract aligned, high-value clients.

The Business of Style podcast is brought to you by The Style Academy International®, a leading online training school for aspiring personal stylists, image consultants, and color analysts. To find out more about their online trainings and resources, visit www.styleacademyintl.com

Think you have to live in a big city to be a successful stylist? Think again.

In this episode of The Business of Style Podcast, Louisa shares the story of how she started her 6-figure styling business in a small town, and reveals why small-town stylists often grow faster, how to harness the power of word-of-mouth, and the exact local marketing strategies that work.

Plus, discover how virtual styling lets you go global—no matter where you live.

And don't forget to visit The Style Academy International for more training and resources to become a successful personal stylist and take your business from side-hustle to 6-figures.

Want ChatGPT and other AI tools to recognize your styling business? In this episode of The Business of Style, host Louisa Gabriel, founder of The Style Academy International, shares simple, practical ways for personal stylists and image consultants to boost their online visibility — no coding or complicated SEO required.

Learn how to make your business easy for AI to identify, create content that gets noticed, and build a consistent online presence that helps attract more clients and opportunities.

If you’re ready to future-proof your styling business and become the stylist AI can’t ignore, this episode is a must-listen.

And don't forget to visit The Style Academy International for more training and resources to help you build a successful personal styling business.

As a personal stylist or image consultant, I know that right now you're probably in the midst of your seasonal closet audits, but did you know that your business needs one too?

Just as you help your clients figure out what still works and what they need to let go of, your personal styling business needs you to do the same!

In the first episode of season 8 of The Business of Style Podcast, find out about the importance of completing a regular business audit and how to actually go about doing one to make sure you're heading in the right direction towards styling success!

And don't forget to visit The Style Academy International® for more training and resources to help you go from side-hustle to 6-figure stylist.

Think a “50% off” promo or “I’m fully booked” post is helping your styling business? Think again. In this episode, I unpack what your marketing messages might really be telling your clients, and what to say instead.

Listen now and learn how to promote your personal styling services with confidence, clarity, and honesty so you attract the right clients without gimmicks.

And, don't forget to visit The Style Academy International for more training and resources to help you build a successful personal styling business.

In this milestone 90th episode of the Business of Style podcast, we delve into the transformative power of defining a niche for your personal styling or image consulting business.

Discover why getting crystal clear on your niche is essential for shaping a strong, magnetic brand. Whether you're just starting out or pivoting your business, learn how to align your brand with the clients you're truly meant to serve.

Tune in to explore common mistakes personal stylists make and gain actionable steps to create a brand that resonates with your ideal clients.

Don't miss this insightful discussion on how a well-defined niche can elevate your personal styling business to new heights.

And, don't forget if you want more training and resources to help you grow your personal styling business into a 6-figure success, then visit www.styleacademyintl.com

Confused clients don't buy, and this could be why you're struggling to find clients for your personal styling business.

In this episode, I'm discussing the importance of clarity in communication with potential clients through your website and marketing materials, and how you might be losing potential clients by not keeping things simple and providing the exact information they are looking for that will make them more likely to work with you.

And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling business.

On today's episode of The Business of Style Podcast, I'm answering some of the common questions I receive about being a personal stylist and running a styling business.

Find out:

Is being a personal stylist really a viable and lucrative career?

Do you have to live in a big city to be a stylist?

Do you really need a styling niche?

What's the best marketing advice for stylists?

What's the best social media platform for stylists?

What's the best financial investment for stylists?

Do you need formal training to become a personal stylist?

What's the best lead magnet for stylists?

How can a new stylist compete with an experienced stylist?

What's the most important thing a stylist needs on their website?

And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow a successful business.

Let's face it, you became a personal stylist to style people and not run a business, but if you're spending most of your time on the business side of things right now, then it could be leading to you hating being a stylist.

If you've lost or feel yourself losing your passion for styling, then check out today's episode, where I'm sharing some simple strategies that can help you to reignite your passion and make even the most mundane business tasks more tolerable.

And, don't forget to check out The Style Academy International® for more training and resources to take you from side hustle to 6-figure stylist.