“From an entrepreneurial perspective, you almost have to be a little bit crazy and say ‘You know what? I’m going to take the leap of faith and I’m going to throw in everything I’ve got at this and there’s no other option. I have to make this happen because I’ve put everything into it.’ And that’s what both me and my partner did.” – David Lluncor

Jason and Joel welcome David Lluncor, Co-Founder of White Rabbit OG, to his first-ever podcast. In an action-packed 50 minutes, David covers a lot of ground quickly – just like his company has done since launching their plant-based, all-natural, vegan gummies in July 2020.

Having made a career out of helping brands to thrive in the food and beverage retail industry, David credits his success to building strong connections and relationships wherever he goes. In this episode of The Extraction Insiders, David talks about a familiar shift from food and beverage to cannabis, how he thinks that educating consumers and “bud-tenders” alike can evolve the industry, and his mission to elevate and transform what consumers expect from a cannabis edible. David also delves into White Rabbit’s R&D process and teases some delicious new flavours coming soon.

Despite the challenges and obstacles of entrepreneurship, all of David’s hard work feels worth it when consumers get what the brand is all about: “You guys are Alice in Wonderland!”