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In this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script.

They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny object syndrome sabotage results.

Their message? Marketing is an investment, not a lottery ticket. If you’re not doing your due diligence, blocking time to learn the system, and setting real expectations—you’re flushing cash.

They also crush the gym membership mentality—you can’t just buy the tool and expect results. You’ve got to use it with purpose.

Plus, stick around for a shout-out to the upcoming TAG event and why it’s a can’t-miss for LOs who want to grow with the right strategies (and the right people).

Hit play and learn how to stop wasting money—and start making marketing actually work for you.

00:00 Introduction and Banter
01:51 Today's Topic: Marketing Expenditures
04:16 Personal Experiences with Marketing Investments
07:17 The Importance of Treating Marketing as an Investment
14:21 Common Pitfalls and Lessons Learned
18:09 Reckless Spending and Marketing Mistakes
19:11 The Pitfalls of Overspending on Tools and Subscriptions
20:44 The Importance of Due Diligence and Vendor Contracts
23:37 Adoption Rates and Effective Tool Usage
25:42 Setting Constraints and Avoiding the Gym Membership Mentality
32:43 Final Thoughts and Upcoming Events

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