Sign up to save your podcasts
Or
Share You have to understand what Google Ads can do and what it can’t do
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
You have to understand what Google Ads can do and what it can’t do
You have to understand what Google Ads can do and what it can’t do.
Search and Shopping ads are driven by keywords. They capture existing demand. Display and YouTube use audience signals.
Google Ads doesn’t offer the same targeting depth and precision you get on platforms like LinkedIn. It isn’t built for hyper-detailed demographic targeting, and it’s not a miracle tool.
#GoogleAds #PPC #PaidSearch
View all episodes
By Josh MaraneyYou have to understand what Google Ads can do and what it can’t do.
Search and Shopping ads are driven by keywords. They capture existing demand. Display and YouTube use audience signals.
Google Ads doesn’t offer the same targeting depth and precision you get on platforms like LinkedIn. It isn’t built for hyper-detailed demographic targeting, and it’s not a miracle tool.
#GoogleAds #PPC #PaidSearch