Have you ever needed to develop a survey for your learners, patients, or colleagues? This week we talk with Jason Immekus, PhD, MS, who is Chair and Professor of the Department of Educational Leadership, Evaluation, and Organizational Development at the University of Louisville College of Education and Human Development. We discuss survey development, which involves establishing the reliability and validity of instruments to help ensure that survey results are meaningful and actionable. Jason describes the (often unrealized) complexity of survey development and suggests some best practices that faculty can use to improve their instruments. After listening to this episode, Jason’s “One Thing” call to action is for listeners to consider tools being used in their departments and reflect on whether there is alignment between the purpose of the tool and how the data are used. Learn more about the scale-development resources that Jason mentions, including: The Standards for Educational and Psychological Testing from the American Psychological Association, resources from The Council on Measurement in Education, and Duke’s Initiative on Survey Methodology. This primer article by Boateng et al. (2018) also provides a helpful step-by-step overview of the scale development and validation process for investigators.