You Might Like This

A topic that was on everyone's mind back in 2020. How is data influencing political campaigns? How much of this data is ok to be used for elections? Where do we draw the line when it becomes to our rights and privacy? In this episode, we bring the expert on the topic who started his career in surveys and polling and today is using data science to predict on what side you are and the likelihood of swinging one way or another.

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Part II of a 2-part episode that discusses Diversity, or the lack of it, in Digital today. Sonia is an Indian American Marketing Phenomena! She recently wrote a post on Linkedin titled: How I succeeded as a 1st Generation. After hundreds of shares and comments, we wanted to hear more about Sonia and her story. In this episode, Sonia brings an amazing perspective of women and women of color in our workforce. We all got more to learn.

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Part I of a 2-part episode that discusses Diversity, or the lack of it, in Digital today. Sanarr is one happy, energetic and creative soul that lives and runs her agency in Atlanta, GA. Her story as a black woman in the marketing and advertising space is a true reflection of what our industry is today. It is far from perfect and we all play in role in making it more inclusive, more equal and more humane.

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How often do we create campaigns or design products with people in mind? How do we know that people are going to react well to our marketing message and initiative? In this episode, we invite Aman Sethi from Marriott International to talk about the experiences and products he built in the mobile space to connect better with the consumers.

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We all set goals that we want to achieve but how realistic are these goals? How often do we set really high and vague goals? Is there a way to set better goals when it comes to Marketing? In this episode, we discuss the role of communications and soft skills in setting and attaining goals. We will dive into PenFed's goals with their Chief Marketing Officer, Gaurav Bhatia.

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Some might refer to it as digital transformation, we like to call it renovations. We will talk about what it takes to execute a clean and successful renovation in the digital world.

Our guest for this episode is Erik Lindstrom who has earned his medal in renovations across different verticals. We will discuss his journey and hear his recommendations on best practices.

Finally, we will wrap up the episode with some good vibes from the week.

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In season 1 of You Might Like This, we will concentrate on how Digital Needs To Do Better. Over the span of 10 episodes, we will discuss a variety of topics from digital renovation, privacy, dark patterns, diversity, goal setting, COVID, elections, and others. We will have a lively selection of guests who will share with us some of their wisdom.