What happens after you publish your book? How do you maintain the momentum to continue marketing and selling your book?

Once your book is published, you don't get to relax. You still need to market your book if you want to continue to get sales and reviews, which ultimately increases sales.

Post-publication, you still need to market your book

In this Thinking it Through Wins and Wisdom episode of The Robyn Graham Show, Connie Jo Miller asked Robyn how to market your book post-publication. As a new author who reached Amazon best-seller status, Connie Jo Miller wants to continue building momentum for increased book sales.

Strategies to market your book

1. Humble brag - if you don't tell people about your book, and that you are an author, they won't know. When you have the opportunity, tell your friends and people you meet that you are an author.
2. Include search engine optimization on your "author" website. Write blog posts about your book, your author experience, your creative process, etc. to include depth of SEO to help others find you. Be specific about the genre you are publishing in.
3. Host or go to local events. This includes your local library, networking meetings, conferences, schools, etc. If you are like Connie Jo and are a children's author, do a read-along or story-time at the library or a local bookstore.
4. Email list - send reminders to your email list about your book and your author journey. Do this especially around holidays so that people understand how great it is to give books, your book especially, as a gift.
5. Ask people who have read your book to write a book review. This will help booksellers see that your book is well received and they will promote it for you.
6. Donate books to the local library or schools. Children will like it and want to buy it or gift it. In addition, you can donate a book or raffle basket for a fundraiser to increase awareness.
7. Create a lovey or stuffed animal to accompany the book.
8. Do podcast interviews.

Additional resources about becoming an author and marketing your book

How to Become an Author and Self-Publish a Book

Use these strategies to write a book

How to Become an Author and Self-Publish a Book

What is a book coach?

Apply for a Thinking it Through Wins and Wisdom Conversation.

About Connie Jo Miller

Connie Jo's love of books and words started when she was ten years old with the Nancy Drew book, The Bungalow Mystery. Connie Jo loved the word bungalow: how it sounded and the picture it brought to her mind. Bungalow was the first word on her “Words I Love” list. Many, many have followed. If Connie Jo reads or hears an usual new word, she has to stop, look it up, and write it down. British murder mystery shows have added many words to her list. Her desire to share uncommon words and inspire their use in day-to-day conversations catalyzed Betty Bartholomew and the Vanishing Begonias.

Betty Bartholomew and the Vanishing Begonias

Website for Connie Jo Miller

Connie Jo's publishing company: Highlander Press Publishing Company by Debby Kevin and Debby's interview on The Robyn Graham Show.