Training your sales team is one thing. Knowing they actually absorbed the training? That’s another story. In this episode, Allon Raiz shares how one cringe-worthy sales call turned into a total rethink of how Raizcorp assesses new hires. From open-book quizzes to final exams, he unpacks a rigorous process that does more than test knowledge - it builds culture. Want a team that takes their role (and your business) seriously? Press play. Listen Now