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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Theresa Smith to the show! 

Theresa started working in the family business after college, unsure if the Green Industry would be her "forever" career. But it didn't take long for her to discover a passion for the people she worked alongside. She also developed a deep commitment to their mission of providing more natural alternatives to traditional lawn care. 

While she started as a marketing coordinator for NaturaLawn of America, she has legitimately worked her way into a Vice President's role; she oversees corporate strategy, vendor relationships, and marketing. 

In this episode, Theresa shares why a company's ability to focus on their core offerings, service and servant leadership, and a commitment to innovating are what define success in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the NaturaLawn Website
Email Theresa: [email protected]
Follow Theresa on LinkedIn