OMG how many times in sales have we heard this? 

What a crock of horseshit this phrase actually is when we stop and think about it. Think about, it goes against what we actually want in terms of buying from a trusted relationship...so in this episode we debunk this myth and share some ideas on what to do and how to think and act differently about sales. 

I may have the continents wrong in the example - but hey, we all make mistakes! :) You'll have to listen, just to check now. 

If this is of value to you - feel free to share, but more importantly feel free to reach out and ask about what you would like us to discuss and share ideas about. 

Stay awesome!