Build Your Own Personal Brand. Not the brand someone else wants you to build. On this show, I explore and discuss the tactics for the 4-step process to building your own personal brand I call DICE. DICE is acronym for Discover, Integrate, Create and Engagement. The four steps you need to take in order to grow your influence, amplify your online reputation and ultimately impact your career. Today's show covers a question I get asked a lot. How do you discover your strengths?